CREATIVE IDEA LIMITED
Company number 02604672 · Monitor this company
Executive summary
Creative Idea Limited possesses genuine strategic assets—a 30-year market presence, integrated service model, and substantial liquidity—but faces an existential challenge in reversing a multi-year decline in net assets that has eroded 39% of shareholder value since 2016. The recent loss-making year, combined with rising inventory and declining debtors, demands immediate management attention to profitability restoration and working capital discipline. The path forward requires pivoting toward higher-margin digital/sustainable POP solutions and accelerating recurring maintenance revenue to stabilize margins before the cash fortress is consumed by operational losses.
Shareholders' funds
£610,971
Balance sheet as at 2026-04-30
Overview
- Company type
- Private Limited Company
- Incorporated
- 1991-04-24
- Employees
- 41 (2026 accounts · was 40 in 2025)
- Registered office
- SEPHTON AND COMPANY LLP, Marston House 5 Elmdon Lane, Marston Green, Solihull, West Midlands, B37 7DL
- Postcode
- B37 7DL
- Capital
- 10,920 GBP
- Accounts category
- Total Exemption Full
Accounts
- Last made up to
- 2026-04-30
- Next due by
- 2028-01-31
- Financial year end
- 30 April
Confirmation statement
- Last statement dated
- 2026-04-24
- Next due by
- 2027-05-08
Nature of business (SIC)
- 74100 specialised design activities
Officers 3 current · 10 resigned
Data protection registration
Registered with the ICO as a data protection fee payer — ZB486957 (Tier 2), registered since 2022.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Previous company names
| Name | Date changed |
|---|---|
| CREATIVE ID*A LIMITED | 2014-02-19 |
| ID-A CREATIVE LINK LIMITED | 2006-05-10 |
Previous registered addresses 4
| Address | Changed on |
|---|---|
| WOODSIDE HOUSE LONDON ROAD, LEICESTER, LE2 1NE, UNITED KINGDOM | 2011-08-09 |
| WOODSIDE HOUSE, 218 LONDON ROAD, LEICESTER, LE2 1NE | 2011-08-08 |
| 12 SALISBURY ROAD, LEICESTER LE1 7QR | 1995-05-11 |
| 12 SALISBURY ROAD, LEICESTER LE1 7QR | 1995-05-11 |
Among its peers
Top 5%
by shareholders' funds, of 466 similar companies in B
The largest employer among its local peers (41 staff).
Among the oldest 25% of its local peers, trading since 1991.
No.7 of the largest specialised design activities companies in Birmingham →
Competitors Birmingham
This company ranks 7 among specialised design activities in Birmingham.
The class of 1991
50%
of the 20,887 companies incorporated in 1991 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.