CRITERIA FIELDWORK LIMITED, N1 1LA : Companies House Number 03210409

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Shareholders' funds

£641,918

Balance sheet as at 2025-12-31

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Overview

Company type: Private Limited Company
Incorporated: 1996-06-11
Employees: 36 (2025 accounts · was 42 in 2024)
Registered office: 144 Liverpool Road, London, England, N1 1LA
Postcode: N1 1LA
Capital: 50 GBP
Accounts category: Small
Charges: 2 outstanding

Accounts

Last made up to: 2025-12-31
Next due by: 2027-09-30
Financial year end: 31 December

Confirmation statement

Last statement dated: 2026-05-28
Next due by: 2027-06-11

View filing history →

Nature of business (SIC)

73200 Market research and public opinion polling

Officers 5 current · 6 resigned

MR Adam Peter WHITE Director

Appointed 2017-06-28

MRS Danielle Anita SIMPSON Director

Appointed 2011-03-15

MR JAMES MURRAY SAINSBURY Secretary

COMPANY DIRECTOR Appointed 2009-06-01

MR James Murray SAINSBURY Director

Appointed 2005-01-01

MS Elaine FRANCIS Director

Appointed 1996-06-11

View all officers and resignations →

Group structure

Controlled by CRITERIA FIELDWORK TRUSTEES LIMITED — since 2024-10-07

From persons-with-significant-control filings on the public register.

Public contracts won 8

£2,743,978 total awarded value where published.

Schools Financial Benchmarking 2021-2022

Department for Education 2021-06-03 £1,782,972
User Research Participant Recruitment and Incentive Payments

Department for Education 2020-04-24 £400,000
Provision of Market Research Recruitment

Driver & Vehicle Licensing Agency 2020-04-07 £150,000
WP1740 Recruitment of User Research Participants for GOV.UK Verify

Government Digital Service 2019-03-13 £69,094
DWP User Research Recruitment Services - London

Department for Work and Pensions 2019-02-08 £60,000

Showing the 5 most recent of 8.

Contains public sector information licensed under the Open Government Licence v3.0 (Contracts Finder).

Contact details

Website: criteria.co.uk

Discover

Previous registered addresses 5

Address	Changed on
1-2 HAMPSTEAD GATE, 1A FROGNAL, LONDON, NW3 6AL	2019-07-07
DALEHAM MEWS, BELSIZE VILLAGE, HAMPSTEAD, LONDON NW3 5DD	2004-11-16
4TH FLOOR CONGRESS HOUSE, LYON ROAD, HARROW, MIDDLESEX HA1 2UN	2003-02-09
PORTMAN HOUSE, 104 COLLEGE ROAD, LONDON	1998-02-24
110 WHITCHURCH ROAD, CARDIFF, CF4 3LY	1996-07-05

Among its peers

Top 10%

by shareholders' funds, of 74 similar companies in N

3rd largest employer among its local peers (36 staff).

The oldest of its local peers, trading since 1996.

No.6 of the largest market research and public opinion polling companies in London →

22 companies are registered at this postcode →

Competitors London

1. PRODUCT MARKETING ALLIANCE LIMITED

£5,071,257
2. NARRATIVE HEALTH LTD

£2,532,885
3. FLOOD & PARTNERS LIMITED

£1,219,701
4. APPCO GROUP FINANCIAL SERVICES LTD

£839,296
5. LIFETIME AGENCIES LIMITED

£695,130

This company ranks 6 among market research and public opinion polling in London.

Full league table →

The class of 1996

45%

of the 41,233 companies incorporated in 1996 are still active today; 52% have since been dissolved.

A fact about the year, not a forecast for this company.

Property in England & Wales 1 title

Leasehold: 1
Most recent registration: 2019-05-22
Where: Greater London

Title number	County	Tenure	Registered	Price paid
AGL477354	Greater London	Leasehold	2019-05-22	—

For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).