TENERITY LIMITED
Company number 01008797 · Monitor this company
Executive summary
Tenerity Limited operates as the UK arm of a global loyalty and affinity marketing group, functioning at a scale well above typical SIC 82990 enterprises, as evidenced by its requirement to file full accounts. While its deep corporate heritage and multinational backing provide significant competitive advantages in securing tier-one enterprise partnerships, the company must continually navigate the legacy reputational challenges of its former identities (Affinion/Cendant) within a stricter FCA regulatory environment. Ultimately, its success hinges on successfully executing its recent rebrand to deliver modern, embedded loyalty solutions while capitalizing on consumer demand for savings and protection products during a period of economic uncertainty.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1971-04-22
- Registered office
- 3rd Floor 6 Ramillies Street, London, England, W1F 7TY
- Postcode
- W1F 7TY
- Capital
- 3 GBP
- Accounts category
- Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-07-20
- Next due by
- 2027-08-03
Nature of business (SIC)
- 82990 Other business support service activities not elsewhere classified
Officers 4 current · 47 resigned
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Global Business Mobility: Senior or Specialist Worker (Worker (A rating)), Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z6529866 (Tier 2), registered since 2002.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
56%
Women's median hourly pay below men's, 2023/24
Contact details
- Website
- tenerity.com
Making everyday life more affordable and protected for consumers.
Previous company names
| Name | Date changed |
|---|---|
| CXLOYALTY INTERNATIONAL LIMITED | 2021-07-12 |
| AFFINION INTERNATIONAL LIMITED | 2020-02-26 |
| CIMS LIMITED | 2006-12-15 |
| CENDANT INTERNATIONAL MEMBERSHIP SERVICES LTD | 2001-02-15 |
| CUC INTERNATIONAL LIMITED | 1998-03-04 |
| COMP-U-CARD LIMITED | 1997-04-08 |
| EUROSTORES LIMITED | 1982-10-11 |
Previous registered addresses 10
| Address | Changed on |
|---|---|
| AXIS PARK, 10 HURRICANE WAY, LANGLEY, SLOUGH, BERKSHIRE SL3 8US | 2005-09-20 |
| WEXHAM SPRINGS, FRAMEWOOD ROAD, SLOUGH, BERKSHIRE SL3 6PJ | 2003-12-10 |
| WEXHAM SPRINGS, FRAMEWOOD ROAD, SLOUGH, BERKSHIRE SL3 6PJ | 2001-02-20 |
| WEXHAM SPRINGS, FRAMEWOOD ROAD, WEXHAM, SLOUGH, BERKSHIRE SL3 6PH | 2001-02-20 |
| CHURCHILL HOUSE, CHALVEY ROAD EAST, SLOUGH BERKSHIRE, SL1 2LS | 2000-08-29 |
| CHURCHILL HOUSE, CHALVEY ROAD EAST, SLOUGH BERKSHIRE, SL1 2LS | 2000-08-29 |
| ETON COURT, ETON, WINDSOR, BERKSHIRE SL4 6BY | 1998-03-09 |
| VICTORIA SQUARE, VICTORIA STREET, ST. ALBANS, HERTS AL1 5BB | 1995-03-17 |
| 11 LONDON ROAD, ST. ALBANS, HERTS, AL1 1LA | 1991-01-02 |
| EASTCHESTER HOUSE, HARLANDS ROAD, HAYWARDS HEATH, SUSSEX RH16 1TG | 1987-09-24 |
Among its peers
Among the oldest 25%
of 8,959 similar companies in W, trading since 1971
The class of 1971
53%
of the 4,840 companies incorporated in 1971 are still active today; 41% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 2 titles
- Leasehold
- 2
- Most recent registration
- 2011-08-17
- Where
- Portsmouth (2)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| PM24635 | Portsmouth | Leasehold | 2011-08-17 | — |
| PM24636 | Portsmouth | Leasehold | 2011-08-17 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.