DESIRA GROUP PLC
Company number 02482580 · Monitor this company
Free AI analysis
Have an AI read this company's filings and write an assessment — financial health, risks, and what the numbers say.
Shareholders' funds
£4,690,358
Balance sheet as at 2023-12-31
Overview
- Company type
- Public Limited Company
- Incorporated
- 1990-03-19
- Employees
- 167 (2023 accounts · was 163 in 2022)
- Registered office
- Victoria Road, Diss, Norfolk, IP22 4GS
- Postcode
- IP22 4GS
- Capital
- 97 GBP
- Accounts category
- Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-06-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-03-19
- Next due by
- 2027-04-02
Nature of business (SIC)
- 45111 Sale of new cars and light motor vehicles
Officers 6 current · 16 resigned
Group structure 1 subsidiary
Controlled by DESIRA HOLDINGS PLC — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2021 (period to 2021-03-14).
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z582847X (Tier 1), registered since 2001.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
6.7%
Women's median hourly pay below men's, 2017/18
Contact details
- Website
- desiragroup.com
- Phone
- +441379647222, +441603397725, 01284 333352
Desira Group offers 52 years of experience in trusted car sales, servicing & MOT across East Anglia, in Norwich, Bury St Edmunds, Diss, Great Yarmouth, Kings Lynn & Lowestoft.
Previous company names
| Name | Date changed |
|---|---|
| D.M.C. (EAST ANGLIA) LIMITED | 2001-06-18 |
| RAPID 9889 LIMITED | 1990-06-28 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| VICTORIA ROAD, DISS, NORFOLK, IP22 3HZ | 2009-07-21 |
| THE GABLES, OLD MARKET STREET, THETFORD, NORFOLK IP24 2EN | 1995-12-28 |
| 12 TACKET STREET, IPSWICH, SUFFOLK, IP4 1AY | 1993-09-12 |
| FAIRSTEAD HOUSE, 7 BURY ROAD, THETFORD, IP24 3PL | 1991-06-24 |
| CLASSIC HOUSE, 174-180 OLD STREET, LONDON, EC1V 9BP | 1990-05-03 |
Among its peers
Top 10%
by shareholders' funds, of 37 similar companies in IP
2nd largest employer among its local peers (167 staff).
Trading since 1990.
No.3 of the largest sale of new cars and light motor vehicles companies in Ipswich →
Competitors Ipswich
This company ranks 3 among sale of new cars and light motor vehicles in Ipswich.
The class of 1990
50%
of the 20,399 companies incorporated in 1990 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 10 titles
- Leasehold
- 10
- Most recent registration
- 2025-04-04
- Where
- Norfolk (9), Suffolk (1)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| NK543921 | Norfolk | Leasehold | 2025-04-04 | — |
| NK467240 | Norfolk | Leasehold | 2017-03-27 | — |
| NK467022 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467025 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467026 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467027 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467028 | Norfolk | Leasehold | 2017-03-17 | — |
| SK340402 | Suffolk | Leasehold | 2012-08-02 | — |
| NK415038 | Norfolk | Leasehold | 2011-12-05 | — |
| NK62337 | Norfolk | Leasehold | 1990-10-31 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.