DIRECT ONLINE SERVICES LIMITED
Company number 06642691 · Monitor this company
Executive summary
Direct Online Services Limited is a rapidly scaling, inventory-heavy e-commerce business transitioning from a lighter-asset model to one that owns its fulfillment and technology infrastructure. The company demonstrates strong organic profitability and equity growth, outpacing typical SME retail benchmarks between 2012 and 2013. However, this aggressive capital expenditure strategy has significantly increased leverage and reliance on trade creditors, meaning the company's future competitive positioning will depend heavily on its ability to translate its expanded warehousing and software capabilities into improved cash conversion cycles.
Shareholders' funds
£1,462,113
Balance sheet as at 2013-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2008-07-10
- Registered office
- Brearley Court Baird Road, Waterwells Business Park, Quedgeley, Gloucester, GL2 2AF
- Postcode
- GL2 2AF
- Capital
- 100 GBP
- Accounts category
- Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-06-10
- Next due by
- 2027-06-24
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 3 current · 17 resigned
Group structure 1 subsidiary
Controlled by BROADVIEW MATERIALS HOLDINGS UK LIMITED — since 2016-10-06
From persons-with-significant-control filings on the public register.
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Global Business Mobility: Graduate Trainee (Temporary Worker (A rating)), Global Business Mobility: Senior or Specialist Worker (Worker (A rating)), Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Gender pay gap
0.7%
Women's median hourly pay below men's, 2022/23
Contact details
- Website
- directonlineservices.co.uk
Previous registered addresses 3
| Address | Changed on |
|---|---|
| PEGASUS BUILDING OLYMPUS PARK, QUEDGELEY, GLOUCESTER, GLOS., GL2 4NF, UNITED KINGDOM | 2012-02-25 |
| GISTERED OFFICE CHANGED ON 12/11/2008 FROM, 5 JUPITER HOUSE, CALLEVA PARK ALDERMASTON, READING, BERKSHIRE, RG7 8NN, UNITED KINGDOM | 2008-11-12 |
| 5 JUPITER HOUSE, CALLEVA PARK ALDERMASTON, READING, BERKSHIRE, RG7 8NN, UNITED KINGDOM | 2008-11-12 |
Among its peers
Top 5%
by shareholders' funds, of 434 similar companies in GL
Among the oldest 25% of its local peers, trading since 2008.
No.6 of the largest retail sale via mail order houses or via internet companies in Cheltenham →
Competitors Cheltenham
This company ranks 6 among retail sale via mail order houses or via internet in Cheltenham.
The class of 2008
32%
of the 1,143 companies in this sector incorporated in 2008 are still active today; 64% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 9 titles
- Freehold
- 6
- Leasehold
- 3
- Most recent registration
- 2024-09-25
- Price paid, where recorded
- £5,087,529
- Where
- Gloucestershire (7), West Midlands (1), Surrey (1)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| GR485318 | Gloucestershire | Leasehold | 2024-09-25 | — |
| GR219926 | Gloucestershire | Freehold | 2020-01-27 | £4,007,529 |
| MM83563 | West Midlands | Leasehold | 2017-02-21 | — |
| GR300815 | Gloucestershire | Freehold | 2016-11-08 | £1,080,000 |
| GR330040 | Gloucestershire | Freehold | 2016-11-08 | — |
| GR330041 | Gloucestershire | Freehold | 2016-11-08 | — |
| SY836798 | Surrey | Leasehold | 2016-06-09 | — |
| GR300816 | Gloucestershire | Freehold | 2015-02-12 | — |
| GR371839 | Gloucestershire | Freehold | 2013-04-04 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.