FIRDIRECT LTD
Company number 07846145 · Monitor this company
Executive summary
FIRDIRECT LTD has engineered an impressive turnaround from negative net assets to a £145,041 equity position, with FY2024 cash reserves of £204,758 providing exceptional strategic optionality for a micro-entity. The company's asset-light e-commerce model and demonstrated profitability create a foundation for growth, but success will depend on transitioning from a capital-accumulation phase to strategic deployment—addressing key-person risk, competitive positioning, and working capital management while scaling beyond founder-dependency. The next 12-18 months represent a critical window where disciplined investment of the cash reserve will determine whether FIRDIRECT becomes a scalable enterprise or remains a profitable but constrained lifestyle business.
Shareholders' funds
£215,543
Balance sheet as at 2025-11-30
Overview
- Company type
- Private Limited Company
- Incorporated
- 2011-11-14
- Employees
- 2 (2025 accounts)
- Registered office
- Unit 16 Baltimore Trading Estate, Baltimore Road, Birmingham, England, B42 1DD
- Postcode
- B42 1DD
- Capital
- 1 GBP
- Accounts category
- Micro
Accounts
- Last made up to
- 2025-11-30
- Next due by
- 2027-08-31
- Financial year end
- 30 November
Confirmation statement
- Last statement dated
- 2026-03-09
- Next due by
- 2027-03-23
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 1 current · 2 resigned
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — ZA903788 (Tier 1), registered since 2021.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Previous registered addresses 3
| Address | Changed on |
|---|---|
| 15 ( BALTIMORE TRADING ESTATE) BALTIMORE ROAD, BIRMINGHAM, B42 1DD, ENGLAND | 2019-01-31 |
| 29 RIVER STREET, BIRMINGHAM, B5 5SA | 2015-08-10 |
| 7 THE MANOR,GRANGE DRIVE, STREETLY, SUTTON COLDFIELD, WEST MIDLANDS, B74 3DT | 2015-01-06 |
Among its peers
Top 5%
by shareholders' funds, of 2,333 similar companies in B
Among the biggest employers among its local peers (2 staff).
Among the oldest 25% of its local peers, trading since 2011.
Competitors Birmingham
This company ranks 73 among retail sale via mail order houses or via internet in Birmingham.
The class of 2011
21%
of the 4,029 companies in this sector incorporated in 2011 are still active today; 76% have since been dissolved.
A fact about the year, not a forecast for this company.