FOCAL POINT FIRES LIMITED
Company number 01726619 · Monitor this company
Executive summary
Focal Point Fires Limited occupies a defensible niche in the premium British electric fires market, leveraging patented technology and luxury brand positioning to command gross margins (44.96%) substantially above industry averages. The company is well-positioned to capitalize on the structural shift toward electric fires and media wall installations, with international expansion representing the most significant near-term growth vector. However, concentrated ownership, consumer discretionary sensitivity, and the inevitable competitive response to an attractive margin profile require proactive strategic management to sustain the current trajectory.
Shareholders' funds
£3,973,672
Balance sheet as at 2022-12-31
What it does
The principal activity of the company in the year under review was that of the manufacture and sale of gas fires andelectrical appliances.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1983-05-25
- Employees
- 27 (2022 accounts · was 25 in 2021)
- Registered office
- 55 Loudoun Road, London, United Kingdom, NW8 0DL
- Postcode
- NW8 0DL
- Capital
- 50,000 GBP
- Accounts category
- Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-04-05
- Next due by
- 2027-04-19
Nature of business (SIC)
- 32990 Other manufacturing not elsewhere classified
Officers 5 current · 13 resigned
Group structure 1 subsidiary
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — ZA278488 (Tier 1), registered since 2017.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- focalpointfires.co.uk
- Phone
- 01202 499 330, 01202 499330
Previous company names
| Name | Date changed |
|---|---|
| FOCAL POINT FIRES PLC | 2019-08-14 |
Previous registered addresses 2
| Address | Changed on |
|---|---|
| 2ND FLOOR, 85 FRAMPTON STREET, LONDON, NW8 8NQ | 2014-09-08 |
| UNITED HOUSE, 23 DORSET STREET, LONDON, W1H 4EL | 2006-09-12 |
Among its peers
Top 5%
by shareholders' funds, of 98 similar companies in NW
3rd largest employer among its local peers (27 staff).
Among the oldest 25% of its local peers, trading since 1983.
No.2 of the largest other manufacturing not elsewhere classified companies in London →
Competitors London
This company ranks 2 among other manufacturing not elsewhere classified in London.
The class of 1983
51%
of the 13,141 companies incorporated in 1983 are still active today; 40% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 5 titles
- Freehold
- 1
- Leasehold
- 4
- Most recent registration
- 2023-02-01
- Price paid, where recorded
- £480,000
- Where
- Bournemouth, Christchurch And Poole (5)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| DT474186 | Bournemouth, Christchurch And Poole | Leasehold | 2023-02-01 | — |
| DT470775 | Bournemouth, Christchurch And Poole | Leasehold | 2022-08-09 | — |
| DT445936 | Bournemouth, Christchurch And Poole | Leasehold | 2019-03-11 | — |
| DT154606 | Bournemouth, Christchurch And Poole | Freehold | 2013-11-28 | £480,000 |
| DT380911 | Bournemouth, Christchurch And Poole | Leasehold | 2010-08-16 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.