FORWARD ASSOCIATES GROUP LTD

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Executive Summary

Forward Associates Group Ltd is strategically positioned as a niche provider of specialist fan experience services, supported by robust financial health and a key partnership with SMG Europe Holdings Ltd. The company’s strengths in expertise and cash liquidity provide a solid foundation for expansion through client network leverage, service diversification, and technology adoption. However, it must mitigate client concentration risks and operational scaling challenges to sustain growth and competitive advantage in the dynamic live events sector.

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Legal registered address
Ferrari House 258 Field End Road Ruislip Middlesex United Kingdom HA4 9UU Copied!
Latest financial results as of 3 September 2025
Cash in bank
£958.74k
Current assets
£1.16m
Fixed assets
£10.52k
Current creditors
£195.40k
Shareholders funds
£969.17k
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Company number
13156857 Copied!
Company status
Active
Company type
Private Limited Company
Accounts category
Total Exemption Full
Incorporated on
25 January 2021
Accounts

Latest annual accounts were to 31 January 2025

Next annual accounts are due by 31 October 2026

Company financial year end is on 31 January 2026

Confirmation statement

Latest confirmation statement statement dated 24 January 2025

Next statement due by 7 February 2026

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Nature of business (SIC)

82990 - Other business support service activities not elsewhere classified

Previous company names

NameDate previous name changed
FORWARD ASSOCIATES HOLDINGS LTD26 January 2021

Latest company documents
DateDescription
09/04/259 April 2025 Total exemption full accounts made up to 2025-01-31

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11/03/2511 March 2025 Confirmation statement made on 2025-01-24 with no updates

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31/01/2531 January 2025 Annual accounts for year ending 31 Jan 2025

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18/04/2418 April 2024 Change of details for Mr Roy Westwood as a person with significant control on 2023-04-06

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08/04/248 April 2024 Total exemption full accounts made up to 2024-01-31

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