FREEWHEEL ADVERTISERS LIMITED
Company number 03910501 · Monitor this company
Executive summary
FreeWheel Advertisers Limited operates as a captive B2B ad tech and media buying software unit within the global Comcast ecosystem, a status that fundamentally alters the interpretation of its financials; its near-zero cash position and declining revenues are artifacts of group-level cash management and strategic R&D restructuring rather than standalone operational distress. While the 12% revenue contraction and APAC bad debt expenses reflect the execution risks of shifting strategic priorities away from APAC toward the US market, the company remains profitable at the operating level. Ultimately, its competitive viability is secured by intercompany funding agreements, insulating it from the broader market pressures typically faced by independent ad tech firms.
Shareholders' funds
£13,873,837
Balance sheet as at 2022-12-31
What it does
The principal activity of the Company is that of media and communication specialists.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2000-01-20
- Employees
- 50 (2022 accounts · was 51 in 2021)
- Registered office
- C/O Csc Cls (Uk) Limited 5 Churchill Place, 10th Floor, London, United Kingdom, E14 5HU
- Postcode
- E14 5HU
- Capital
- 106 GBP
- Accounts category
- Small
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-09-01
- Next due by
- 2027-09-15
Nature of business (SIC)
- 63120 Web portals
Officers 4 current · 20 resigned
Group structure
Controlled by Comcast Corporation (03039985) — since 2016-04-06
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — ZB415358 (Tier 2), registered since 2022.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- freewheel.com
- Phone
- 0166443123557
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Previous company names
| Name | Date changed |
|---|---|
| ADAZZLE LTD | 2018-11-08 |
| TTS ONLINE LIMITED | 2012-01-18 |
Previous registered addresses 4
| Address | Changed on |
|---|---|
| 19-21 HATTON GARDEN, LONDON, EC1N 8BA, ENGLAND | 2017-04-12 |
| 53 SOUTHWOOD LANE, LONDON, N6 5DX | 2016-03-03 |
| FLAT 4 17-19 JOHN ADAM STREET, LONDON, WC2N 6JG | 2004-07-20 |
| ENTERPRISE HOUSE, 82 WHITCHURCH ROAD CARDIFF, SOUTH GLAMORGAN CF14 3LX | 2000-01-24 |
Among its peers
Top 1%
by shareholders' funds, of 143 similar companies in E
The largest employer among its local peers (50 staff).
3rd oldest of its local peers, trading since 2000.
Competitors London
-
6. ALOBAR LTD
This company ranks 1 among web portals in London.
The class of 2000
41%
of the 75,534 companies incorporated in 2000 are still active today; 56% have since been dissolved.
A fact about the year, not a forecast for this company.