FREUD COMMUNICATIONS LIMITED, W1T 1AL : Companies House Number 02478112

Executive summary

Freud Communications is a profitable, debt-free business that demonstrates strong underlying operational health, evidenced by a £7.9M net profit in 2024. However, the financial history reveals a major structural event in 2023 that severely depleted net assets, alongside a chronic five-year decline in cash reserves from £10.8M to £3.46M. While the company requires no immediate emergency intervention, it must carefully manage cash extraction and focus on rebuilding its balance sheet reserves to ensure long-term resilience.

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Shareholders' funds

£20,038,089

Balance sheet as at 2025-12-31

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What it does

Advertising agencies

The company's own description, from its latest filed accounts.

Overview

Company type: Private Limited Company
Incorporated: 1990-03-07
Employees: 207 (2025 accounts · was 181 in 2024)
Registered office: 1 Stephen Street, London, W1T 1AL
Postcode: W1T 1AL
Capital: 13,248 GBP
Accounts category: Full
Charges: 2 outstanding

Accounts

Last made up to: 2025-12-31
Next due by: 2027-09-30
Financial year end: 31 December

Confirmation statement

Last statement dated: 2026-03-07
Next due by: 2027-03-21

View filing history →

Nature of business (SIC)

73110 Advertising agencies

Officers 2 current · 37 resigned

MR Arlo BRADY Director

Appointed 2016-10-14

Matthew Rupert FREUD Director

View all officers and resignations →

Group structure 11 subsidiaries

Controlled by FREUDS GROUP LIMITED — since 2016-04-06

From persons-with-significant-control filings on the public register.

Public contracts won 1

£179,087 total awarded value where published.

Product and services innovation

Post Office 2025-01-10 £179,087

Contains public sector information licensed under the Open Government Licence v3.0 (Contracts Finder).

Licensed visa sponsor

Licensed by the Home Office to sponsor worker visas: Global Business Mobility: Senior or Specialist Worker (Worker (A rating)), Skilled Worker (Worker (A rating)).

Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.

Modern slavery statement

Registered a modern slavery statement for 2026 (period to 2025-12-31) — 4 years on the registry.

Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.

Data protection registration

Registered with the ICO as a data protection fee payer — Z3478493 (Tier 2), registered since 2012.

Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.

Political donations 6

£96,977 in registered political donations since 2005.

We Are Europe

£30,000 2016-06-08 Non Cash
Labour Party

£13,527 2005-05-06 Non Cash
Labour Party

£16,450 2005-05-06 Non Cash

Showing the 3 most recent of 6.

Source: the Electoral Commission's register of donations — this company's full record, Open Government Licence v3.0.

Contact details

Website: freud.com

Freuds is a full service communications agency. We shape policy, shift behaviour and build culture through strategy, creative, content, events and crisis.

Previous company names

Name	Date changed
JAYSTONE PLC	1990-04-19

Previous registered addresses 4

Address	Changed on
55 NEWMAN STREET, LONDON, W1T 3EB	2015-02-02
19/21 MORTIMER STREET, LONDON, W1T 3DX	2007-08-10
93 NEWMAN STREET, LONDON, W1P 4MQ	1997-03-19
120 EAST ROAD, LONDON, N1 6AA	1991-05-30