FRUUGO.COM LTD
Company number 06553460 · Monitor this company
Executive summary
Fruugo.com Ltd has transformed from a distressed startup into a high-growth, cash-generative cross-border e-commerce marketplace with a defensible asset-light model, proven scalability, and £38.9M in cash reserves. The company's principal strategic assets—proprietary technology, stockless operating model, and global multi-market positioning—create a differentiated platform with significant expansion runway across geographies, retailer categories, and product depth. However, sustaining growth momentum will require navigating macroeconomic headwinds, rising digital acquisition costs, competitive pressure from better-capitalised platforms, and increasing regulatory complexity across 42 jurisdictions—making continued investment in technology, compliance infrastructure, and retailer acquisition velocity essential to protecting and extending its market position.
Shareholders' funds
-£3,470,695
Balance sheet as at 2025-12-31
What it does
The principal activity is set out in the Strategic Report.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2008-04-03
- Employees
- 165 (2025 accounts · was 189 in 2024)
- Registered office
- 13 Fountain Street, Ulverston, Cumbria, LA12 7EQ
- Postcode
- LA12 7EQ
- Capital
- 1,965 GBP
- Accounts category
- Full
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-04-03
- Next due by
- 2027-04-17
Nature of business (SIC)
- 63990 Other information service activities not elsewhere classified
Officers 9 current · 12 resigned
Contact details
- Website
- fruugo.co.uk
Previous company names
| Name | Date changed |
|---|---|
| DIRECTORY TECHNOLOGIES LIMITED | 2010-11-22 |
Previous registered addresses 2
| Address | Changed on |
|---|---|
| GISTERED OFFICE CHANGED ON 24/04/2008 FROM, PENNINGTON HOUSE PENNINGTON, ULVERSTON, LA12 7NY, UNITED KINGDOM | 2008-04-24 |
| PENNINGTON HOUSE PENNINGTON, ULVERSTON, LA12 7NY, UNITED KINGDOM | 2008-04-24 |
At this address
The largest employer
of 19 similar companies in LA, with 165 staff.
Competitors Lancaster
-
2. SPIFF CO LTD
This company ranks 25 among other information service activities not elsewhere classified in Lancaster.
The class of 2008
31%
of the 671 companies in this sector incorporated in 2008 are still active today; 67% have since been dissolved.
A fact about the year, not a forecast for this company.