HAMLEYS (FRANCHISING) LIMITED

Company number 05639053 ·

Active - Proposal to Strike off

Executive summary

Hamleys (Franchising) Limited operates in UK specialist toy retail (SIC 47650), but its £100 capital base, corporate secretariat and Reliance-controlled ownership chain indicate a group franchising or IP-holding vehicle rather than a store operator, so it should be benchmarked against asset-light brand licensors rather than against Smyths or The Entertainer. The brand occupies a defensible niche in experiential and tourism-led toy retail with credible international franchise optionality, but faces structural pressure from value-led competitors, online penetration and UK cost inflation, and disclosed financials are too limited to substantiate ratio-level peer comparison. The "proposal to strike off" status is the standout signal and, alongside otherwise clean filing compliance, points to group rationalisation or relocation of the franchising function — a continuity question that warrants clarification before any credit or strategic judgement is formed.

Read the full AI analysis →

Overview

Company type
Private Limited Company
Incorporated
2005-11-29
Registered office
7 Howick Place, 2nd Floor, London, England, SW1P 1BB
Postcode
SW1P 1BB
Capital
100 GBP
Accounts category
Full
Charges
1 outstanding

Accounts

Last made up to
2025-12-31
Next due by
2027-09-30
Financial year end
31 December

Confirmation statement

Last statement dated
2026-05-17
Next due by
2027-05-31
View filing history →

Nature of business (SIC)

  • 47650 Retail sale of games and toys in specialised stores

Officers 3 current · 20 resigned

Subscribers only Director
Subscribers only Appointed 2023-06-27
Subscribers only Director
Appointed 2020-08-01
SHOOSMITHS SECRETARIES LIMITED Corporate Secretary · corporate
Appointed 2013-02-27

View all officers and resignations →

Group structure

Controlled by RELIANCE BRANDS HOLDING UK LIMITED — since 2020-08-14

From persons-with-significant-control filings on the public register.

Contact details

Website
hamleys.com
Phone
03717041977, 03031231113

Experience the magic of Hamleys toys at our London store or online. Shop a massive selection of toys and games and get free shipping on orders over £35!

Previous company names

NameDate changed
DWSCO 2653 LIMITED2006-05-10

Previous registered addresses 1

AddressChanged on
ONE FLEET PLACE, LONDON, EC4M 7WS2006-06-08

The class of 2005

34%

of the 154,493 companies incorporated in 2005 are still active today; 64% have since been dissolved.

A fact about the year, not a forecast for this company.

Survival rates for every incorporation year →