INITIAL INCENTIVES LIMITED
Company number 02183201 · Monitor this company
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Shareholders' funds
£344,397
Balance sheet as at 2025-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 1987-10-26
- Employees
- 19 (2025 accounts · was 15 in 2024)
- Registered office
- Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire, England, LU5 4SB
- Postcode
- LU5 4SB
- Capital
- 1,263 GBP
- Accounts category
- Total Exemption Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2025-12-01
- Next due by
- 2026-12-15
Nature of business (SIC)
- 73110 Advertising agencies
Officers 1 current · 9 resigned
Group structure
Controlled by CARTER ENTERPRISES LIMITED — since 2020-03-10
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — ZA267092 (Tier 2), registered since 2017.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- initial-incentives.com
Previous company names
| Name | Date changed |
|---|---|
| INITIAL PLASTICS LIMITED | 1995-06-30 |
| PASTWIDE LIMITED | 1990-07-25 |
Previous registered addresses 4
| Address | Changed on |
|---|---|
| 4 PARR ROAD, HONEYPOT LANE, STANMORE, MIDDLESEX, HA7 1QP | 2017-02-06 |
| 4 HORSESHOE CLOSE, LONDON, NW2 7JJ | 2003-04-25 |
| 640 HIGH ROAD, NORTH FINCHLEY, LONDON, N12 0NL | 1990-12-05 |
| 2 BACHES STREET, LONDON, N1 6UB | 1988-05-05 |
Among its peers
Top 10%
by shareholders' funds, of 86 similar companies in LU
The largest employer among its local peers (19 staff).
2nd oldest of its local peers, trading since 1987.
No.7 of the largest advertising agencies companies in Luton →
Competitors Luton
-
2. ASVGROUP LTD
This company ranks 7 among advertising agencies in Luton.
The class of 1987
51%
of the 20,107 companies incorporated in 1987 are still active today; 42% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2024-03-21
- Where
- Central Bedfordshire
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| BD357035 | Central Bedfordshire | Leasehold | 2024-03-21 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.