INITIAL REWARDS LIMITED
Company number 03745785 · Monitor this company
Free AI analysis
Have an AI read this company's filings and write an assessment — financial health, risks, and what the numbers say.
Shareholders' funds
£846,668
Balance sheet as at 2024-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 1999-04-06
- Employees
- 12 (2024 accounts · was 11 in 2023)
- Registered office
- 15 Canfield Place, London, United Kingdom, NW6 3BT
- Postcode
- NW6 3BT
- Capital
- 185 GBP
- Accounts category
- Total Exemption Full
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-04-06
- Next due by
- 2027-04-20
Nature of business (SIC)
- 73110 Advertising agencies
Officers 4 current · 11 resigned
Group structure 2 subsidiaries
From persons-with-significant-control filings on the public register.
Contact details
Previous company names
| Name | Date changed |
|---|---|
| INITIAL POKER LIMITED | 2008-12-02 |
| PREMIUM PEN LIMITED | 2006-10-24 |
Previous registered addresses 3
| Address | Changed on |
|---|---|
| 2ND FLOOR, 85 FRAMPTON STREET, LONDON, NW8 8NQ | 2014-09-08 |
| UNITED HOUSE 23 DORSET STREET, LONDON, W1U 6EL | 2006-09-06 |
| 4 HORSESHOE CLOSE, LONDON, NW2 7JJ | 1999-07-20 |
Among its peers
Top 5%
by shareholders' funds, of 273 similar companies in NW
Among the biggest employers among its local peers (12 staff).
Among the oldest 25% of its local peers, trading since 1999.
No.7 of the largest advertising agencies companies in London →
Competitors London
This company ranks 7 among advertising agencies in London.
The class of 1999
33%
of the 305 companies in this sector incorporated in 1999 are still active today; 64% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 2 titles
- Leasehold
- 2
- Most recent registration
- 2021-02-18
- Where
- Greater London (2)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| BB10250 | Greater London | Leasehold | 2021-02-18 | — |
| BB8855 | Greater London | Leasehold | 2020-11-17 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.