JENTRY (INTERNATIONAL) LIMITED
Company number 05558256 · Monitor this company
Executive summary
Jentry (International) Limited, the holding company for the By Terry luxury beauty brand, is in a precarious financial position that significantly underperforms industry norms. With revenue declining 18% year-on-year to £13.7m against a prestige beauty market growing at 5-7%, net losses widening to £2.4m, and cash reserves reduced to a critical £35k, the business faces fundamental questions about its viability as a standalone entity. The brand retains genuine heritage credibility and founder authenticity, but at its current sub-scale revenue level — roughly one-tenth the size of comparable niche competitors — it lacks the resource base to compete effectively in an increasingly consolidated and capital-intensive global beauty market. The auditors' material uncertainty regarding going concern, combined with accumulated net liabilities of £23.5m at group level, signals that without substantial shareholder financial support or a strategic transaction, the business faces material solvency and liquidity risks.
Shareholders' funds
-£11,134,961
Balance sheet as at 2024-12-31
What it does
tbc
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2005-09-08
- Employees
- 0 (2024 accounts · was 23 in 2023)
- Registered office
- Fourth Floor, 52a Cromwell Road, London, United Kingdom, SW7 5BE
- Postcode
- SW7 5BE
- Capital
- 200 GBP
- Accounts category
- Group
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-28
- Financial year end
- 28 December
Confirmation statement
- Last statement dated
- 2026-06-15
- Next due by
- 2027-06-29
Nature of business (SIC)
- 82990 Other business support service activities not elsewhere classified
Officers 3 current · 2 resigned
Group structure 1 subsidiary
From persons-with-significant-control filings on the public register.
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Previous company names
| Name | Date changed |
|---|---|
| BY TERRY (INTERNATIONAL) LIMITED | 2005-11-22 |
Previous registered addresses 3
| Address | Changed on |
|---|---|
| FIFTH FLOOR 52A CROMWELL ROAD, LONDON, SW7 5BE | 2017-07-13 |
| ALAMEDA HOUSE 90-100 SYDNEY STREET, LONDON, SW3 6NJ | 2014-12-15 |
| 16 OLD BAILEY, LONDON, EC4M 7EG | 2010-03-19 |
Among its peers
Among the biggest employers
of 1,711 similar companies in SW, with 23 staff. Among the oldest 25% of its local peers.
Competitors London
This company ranks 2813 among other business support service activities not elsewhere classified in London.
The class of 2005
21%
of the 14,677 companies in this sector incorporated in 2005 are still active today; 77% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2017-04-26
- Where
- Greater London
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| BGL132067 | Greater London | Leasehold | 2017-04-26 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.