JO’S ICES LTD

Executive Summary

Jo’s Ices Ltd is a micro-sized niche retailer operating outside traditional stores, facing significant financial challenges with worsening net liabilities and negative working capital. While sector trends such as e-commerce growth offer opportunities, the company’s fragile financial health and limited scale constrain its competitive position against more robust small and medium-sized retailers. Strategic focus on improving liquidity and leveraging digital channels is critical for its sustainability.