LOVE SHOPPING DIRECT LTD
Company number 06504739 · Monitor this company
Executive summary
Love Shopping Direct has established itself as a credible mid-tier player in the competitive online electrical retail sector, with impressive long-term equity growth from negligible net assets in 2017 to nearly £2m by FY2025. However, the significant margin compression – gross margins falling from 8.8% to 7.2% and pre-tax profits declining 61% to £287k – exposes the structural vulnerability inherent in low-margin, price-competitive e-commerce models. The directors' investment in stock management systems and reported improving profitability in FY2026 are encouraging, but the business remains positioned as a follower rather than leader, competing primarily on price in a sector where Amazon and major multiples increasingly dictate the competitive floor.
Shareholders' funds
£1,921,504
Balance sheet as at 2025-03-31
What it does
The principal activity of the company in the year under review was that of an online electrical retail business via mail order house or via internet.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2008-02-15
- Employees
- 53 (2025 accounts · was 51 in 2024)
- Registered office
- Unit 1 Reedswood Park Road, Walsall, West Midlands, England, WS2 8DQ
- Postcode
- WS2 8DQ
- Capital
- 330 GBP
- Accounts category
- Medium
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2025-03-31
- Next due by
- 2026-12-31
- Financial year end
- 31 March
Confirmation statement
- Last statement dated
- 2026-08-17
- Next due by
- 2027-08-31
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 2 current · 3 resigned
Group structure
Controlled by LOVE SHOPPING DIRECT GROUP LTD — since 2020-03-10
From persons-with-significant-control filings on the public register.
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Contact details
- Website
- loveshoppingdirect.co.uk
- Phone
- 08000438978
Love Shopping Direct Empowering Imagination At Love Shopping Direct we are passionate about leading technology that empowers us to offer world-class service to our customers. This same innovation supercharges other retailers looking for global growth at speed. Our Mission Our mission is to become the destination of choice for electrical installers and modern-day DIY enthusiasts 0 Orders
Previous company names
| Name | Date changed |
|---|---|
| R & S IMPORT/EXPORT UK LTD | 2008-07-21 |
Previous registered addresses 6
| Address | Changed on |
|---|---|
| UNIT 11 3B BUSINESS VILLAGE, ALEXANDRA ROAD, HANDSWORTH, WEST MIDLANDS, B21 0PD | 2013-09-24 |
| UNIT 23 EVANS BUSINESS CENTRE, MIDDLEMORE ROAD, WEST BROMWICH, WEST MIDLANDS, B21 0BN | 2010-10-13 |
| GISTERED OFFICE CHANGED ON 15/07/2008 FROM, 127 GREEN LANE, HANDSWORTH, BIRMINGHAM, WEST MIDLANDS, B21 0DH | 2008-07-15 |
| 127 GREEN LANE, HANDSWORTH, BIRMINGHAM, WEST MIDLANDS, B21 0DH | 2008-07-15 |
| 30 ELMHURST RD, BIRMINGHAM, B219QB | 2008-04-09 |
| GISTERED OFFICE CHANGED ON 09/04/2008 FROM, 30 ELMHURST RD, BIRMINGHAM, B219QB | 2008-04-09 |
Among its peers
Top 1%
by shareholders' funds, of 352 similar companies in WS
The largest employer among its local peers (53 staff).
Among the oldest 25% of its local peers, trading since 2008.
No.1 of the largest retail sale via mail order houses or via internet companies in Walsall →
Competitors Walsall
This company ranks 1 among retail sale via mail order houses or via internet in Walsall.
The class of 2008
32%
of the 1,142 companies in this sector incorporated in 2008 are still active today; 64% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2022-03-24
- Where
- West Midlands
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| MM177216 | West Midlands | Leasehold | 2022-03-24 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.