MYWORLD RETAIL SERVICES UK LIMITED
Company number 06932198 · Monitor this company
Executive summary
myWorld Retail Services UK Limited represents a failed UK market entry by an international loyalty network, now in liquidation with net liabilities of £2.7M and negligible cash reserves. The company's strategic position was fundamentally undermined by reputational damage from its Lyoness heritage, complete dependency on an intercompany funding structure, and absence of any standalone competitive moat. The liquidation represents the inevitable conclusion of a business model that could not sustain independent commercial viability in the UK market.
Shareholders' funds
-£2,701,479
Balance sheet as at 2023-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2009-06-12
- Registered office
- Wework C/O Price & Accountants Ltd, 1 Fore Street Avenue, London, England, EC2Y 9DT
- Postcode
- EC2Y 9DT
- Capital
- 50,000 GBP
- Accounts category
- Total Exemption Full
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2023-12-31
- Next due by
- 2025-09-28
- Financial year end
- 28 December
Confirmation statement
- Last statement dated
- 2025-06-24
- Next due by
- 2026-07-08
Nature of business (SIC)
- 94990 Activities of other membership organizations not elsewhere classified
Officers 0 current · 12 resigned
Group structure
Controlled by Myworld International Ag (389134G) — since 2023-09-18
Controlled by BENEFIT4ME INTERNATIONAL LIMITED — since 2018-01-24
From persons-with-significant-control filings on the public register.
Previous company names
| Name | Date changed |
|---|---|
| LYONESS UK LIMITED | 2018-03-02 |
Previous registered addresses 3
| Address | Changed on |
|---|---|
| 12-14 MASON'S AVENUE 1ST FLOOR, LONDON, EC2V 5BT | 2018-09-18 |
| 105 PICCADILLY, LONDON, W1J 7NJ | 2014-10-14 |
| FLAT 929 NEW PROVIDENCE WHARF, 1 FAIRMONT AVENUE, LONDON, E14 9PL | 2009-10-13 |
The class of 2009
41%
of the 644 companies in this sector incorporated in 2009 are still active today; 58% have since been dissolved.
A fact about the year, not a forecast for this company.