NOMORERETAIL LIMITED
Company number 07142719 · Monitor this company
Executive summary
NOMORERETAIL LIMITED represents a case study in the challenges facing niche e-commerce subsidiaries within larger corporate portfolios. Despite operating in a sector that experienced pandemic-driven demand surges, the company's dissolution indicates fundamental strategic and financial weaknesses - most critically, undercapitalisation, parent company dependency, and the self-inflicted damage of abandoning an established brand identity. The involvement of private equity ownership structures (via Blackstone/Ideal Shopping Direct) likely accelerated the exit decision when the subsidiary failed to meet portfolio return thresholds. The UK online craft retail market remains viable, but success increasingly requires either community-led platform economics or sufficient scale to absorb rising acquisition and operational costs.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2010-02-02
- Dissolved
- 2026-09-01
- Registered office
- Allen House, 1 Westmead Road, Sutton, Surrey, SM1 4LA
- Postcode
- SM1 4LA
- Capital
- 2 GBP
- Accounts category
- Small
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2020-12-27
- Financial year end
- 30 December
Confirmation statement
- Last statement dated
- 2021-02-02
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 1 current · 8 resigned
Group structure
Controlled by IDEAL SHOPPING DIRECT LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Contact details
- Website
- deramores.com
- Phone
- 01733666184
A one stop shop for all your knitting & crochet needs, from popular yarns and brands to NEW patterns and inspiration, as well as value-packed yarn packs and award-winning ready-made kits. Get FREE delivery when you spend £25 or more. SAVE with Deramores rewards. 5x winners at the British Knitting & Crochet Awards 2019
Previous company names
| Name | Date changed |
|---|---|
| DERAMORES RETAIL LIMITED | 2022-02-04 |
Previous registered addresses 3
| Address | Changed on |
|---|---|
| UNIT 5-9 TOMAS SETH BUSINESS PARK ARGENT ROAD, QUEENBOROUGH, KENT, ME11 5TS | 2012-06-11 |
| 14-15 REGIS BUSINESS PARK GRACE ROAD, SHEERNESS, KENT, ME12 1HA | 2011-01-12 |
| 90/92 KING STREET, MAIDSTONE, KENT, ME14 1BH, UNITED KINGDOM | 2010-10-05 |
The class of 2010
24%
of the 2,490 companies in this sector incorporated in 2010 are still active today; 73% have since been dissolved.
A fact about the year, not a forecast for this company.