PIEROTH LIMITED
Company number 00698603 · Monitor this company
Executive summary
Pieroth Limited is a long-established niche player in the UK direct wine sales market, operating a personal advisory model that differentiates it from volume-driven competitors. While the company maintains a healthy liquidity position with £695k in cash and no external borrowings, its competitive position is weakening — profits are declining in nominal terms, and an aggressive dividend extraction policy (£350k distributed over two years against £97k earned) is systematically eroding the capital base. The significant intercompany balances suggest the UK entity functions as part of a broader international group structure rather than as a standalone commercial operation, which may explain the sustainability of dividends that exceed profits but raises questions about the true economic substance of the UK business.
Shareholders' funds
£1,175,655
Balance sheet as at 2025-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 1961-07-18
- Employees
- 52 (2025 accounts · was 50 in 2024)
- Registered office
- Mulberry House Parkland Square, 750 Capability Green, Luton, Beds, England, LU1 3LU
- Postcode
- LU1 3LU
- Capital
- 750,000 GBP
- Accounts category
- Small
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2025-10-30
- Next due by
- 2026-11-13
Nature of business (SIC)
- 47990 Other retail sale not in stores, stalls or markets
Officers 2 current · 9 resigned
Data protection registration
Registered with the ICO as a data protection fee payer — Z6414484 (Tier 2), registered since 2002.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
32.9%
Women's median hourly pay below men's, 2018/19
Contact details
- Website
- pieroth.co.uk
- Phone
- 01582456265, 01582458869, 03031231113
From the very first glass to every new taste experience, we guide you personally and competently through the fascinating world of wine.
Previous registered addresses 1
| Address | Changed on |
|---|---|
| 23 GREAT CASTLE ST, LONDON, W1N 7AA | 1990-04-03 |
Among its peers
Top 5%
by shareholders' funds, of 125 similar companies in LU
The largest employer among its local peers (52 staff).
The oldest of its local peers, trading since 1961.
No.3 of the largest other retail sale not in stores, stalls or markets companies in Luton →
Competitors Luton
This company ranks 3 among other retail sale not in stores, stalls or markets in Luton.