PATTERN TRADING LTD

Company number 06994603 ·

Active

Free AI analysis

Have an AI read this company's filings and write an assessment — financial health, risks, and what the numbers say.

Get the analysis

Shareholders' funds

£16,028,906

Balance sheet as at 2024-12-31

View full accounts →

What it does

The principal activity of the company and group continued to be that of

The company's own description, from its latest filed accounts.

Overview

Company type
Private Limited Company
Incorporated
2009-08-19
Employees
4679077 (2024 accounts · was 9303325 in 2023)
Registered office
76 Wardour Street, London, England, W1F 0UR
Postcode
W1F 0UR
Capital
16 GBP
Accounts category
Group
Charges
0 outstanding

Accounts

Last made up to
2024-12-31
Next due by
2026-09-30
Financial year end
31 December

Confirmation statement

Last statement dated
2025-09-23
Next due by
2026-10-07
View filing history →

Nature of business (SIC)

  • 47910 Retail sale via mail order houses or via Internet
  • 70229 Management consultancy activities other than financial management

Officers 3 current · 11 resigned

Appointed 2026-02-13
Appointed 2018-09-28
MS Melanie ALDER Director
Appointed 2018-09-28

View all officers and resignations →

Group structure

Controlled by IRIS RISK SOLUTIONS LTD — since 2025-09-19

From persons-with-significant-control filings on the public register.

Licensed visa sponsor

Licensed by the Home Office to sponsor worker visas: Global Business Mobility: Senior or Specialist Worker (Worker (A rating)), Skilled Worker (Worker (A rating)).

Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.

Data protection registration

Registered with the ICO as a data protection fee payer — ZB143663 (Tier 2), registered since 2021.

Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.

Contact details

Website
pattern.com

Pattern is the world’s leading ecommerce accelerator. Transform your online business with our ecommerce platform, offering AI-driven tools and expert strategies for maximizing marketplace performance.

Previous company names

NameDate changed
PRACTICOLOGY LTD.2020-10-12

Previous registered addresses 7

AddressChanged on
16-17 LITTLE PORTLAND STREET, LONDON, W1W 8BP2019-06-21
SWAN HOUSE SWAN HOUSE, 17 - 19 STRATFORD PLACE, LONDON, W1C 1BQ, UNITED KINGDOM2019-06-21
16-17 LITTLE PORTLAND STREET, LONDON, W1W 8NE, ENGLAND2015-04-23
84 NEWMAN STREET, LONDON, W1T 3EU2015-04-17
33 NEWMANS WAY, BARNET, HERTFORDSHIRE, EN4 0LR2012-09-06
33 NEWMANS WAY, BARNET, EN4 0LR2009-09-03
GISTERED OFFICE CHANGED ON 03/09/2009 FROM, 33 NEWMANS WAY, BARNET, EN4 0LR2009-09-03

Among its peers

Top 1%

by shareholders' funds, of 2,269 similar companies in W

The largest employer among its local peers (4679077 staff).

Among the oldest 25% of its local peers, trading since 2009.

No.1 of the largest retail sale via mail order houses or via internet companies in London →

22 companies are registered at this postcode →

Competitors London

This company ranks 1 among retail sale via mail order houses or via internet in London.

Full league table →

The class of 2009

27%

of the 1,602 companies in this sector incorporated in 2009 are still active today; 69% have since been dissolved.

A fact about the year, not a forecast for this company.

Survival rates for every incorporation year →

Property in England & Wales 3 titles

Leasehold
3
Most recent registration
2023-02-14
Where
Greater London (2), West Northamptonshire (1)
Title numberCounty Tenure RegisteredPrice paid
NGL948102 Greater London Leasehold 2023-02-14
NN380678 West Northamptonshire Leasehold 2021-06-29
NGL918172 Greater London Leasehold 2019-07-04

For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).

Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.