PREMIER DECORATIONS LIMITED
Company number 02217683 · Monitor this company
Executive summary
Premier Decorations is a long-established, family-controlled niche distributor of seasonal fancy goods, novelties and garden equipment, and its 40% gross margin sits well above the 22–30% typical of UK general-merchandise wholesale — evidence of genuine own-brand and sourcing value-add rather than commodity intermediation. However, a 40% gross margin converted into a −3.6% net margin, net assets of just £298k (1.2% of turnover), net current liabilities and gearing of roughly 39x place it far outside sector balance-sheet norms, leaving almost no capacity to absorb a weak Christmas, a customer failure or further FX and financing shocks. The reported loss is largely non-trading (derivative revaluation and higher interest costs) and top-line growth of 13.9% against a flat non-food market is creditable, but the strategic priority is plainly capital structure — rebuilding equity and terming out overdraft reliance — rather than demand generation.
Shareholders' funds
£298,305
Balance sheet as at 2025-06-30
Overview
- Company type
- Private Limited Company
- Incorporated
- 1988-02-04
- Employees
- 73 (2025 accounts)
- Registered office
- Premier House, Braintree Road, Ruislip, Middlesex, HA4 0EJ
- Postcode
- HA4 0EJ
- Capital
- 150,000 GBP
- Accounts category
- Full
- Charges
- 2 outstanding
Accounts
- Last made up to
- 2025-06-30
- Next due by
- 2027-03-31
- Financial year end
- 30 June
Confirmation statement
- Last statement dated
- 2026-05-22
- Next due by
- 2027-06-05
Nature of business (SIC)
- 46499 Wholesale of household goods (other than musical instruments) not elsewhere classified
Officers 6 current · 4 resigned
Group structure
Controlled by PREMIER LIMITED — since 2025-04-08
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — Z8166541 (Tier 1), registered since 2003.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
Previous registered addresses 3
| Address | Changed on |
|---|---|
| PREMIER HOUSE, BREMBER ROAD, SOUTH HARROW, MIDDLESEX,HA2 8BD | 1999-03-23 |
| SINITRON HOUSE, 1 SOUTH WAY, WEMBLEY, MIDDLESEX HA9 0HB | 1991-07-09 |
| ROOM 20, FIRST FLOOR, YORK HOUSE, EMPIRE WAY WEMBLEY HA9 OPA | 1989-09-05 |
Among its peers
Top 25%
by shareholders' funds, of 88 similar companies in HA
The largest employer among its local peers (73 staff).
Among the oldest 25% of its local peers, trading since 1988.
Competitors Harrow
This company ranks 14 among wholesale of household goods (other than musical instruments) not elsewhere classified in Harrow.
The class of 1988
51%
of the 20,916 companies incorporated in 1988 are still active today; 43% have since been dissolved.
A fact about the year, not a forecast for this company.