PREMIUM CHOICE LIMITED
Company number 03845329 · Monitor this company
Executive summary
Premium Choice Limited has carved out a defensible niche in the UK non-standard motor insurance market, utilizing specialized underwriting to serve high-friction demographics that mainstream insurers avoid. While top-line revenues have contracted from £10.5M to £8.5M over the past two years, the firm's steady net asset growth reflects a deliberate, prudent strategy to prioritize underwriting quality over volume in a soft market. Looking forward, the company's success will hinge on its ability to leverage AI and telematics to lower acquisition costs, alongside executing disciplined M&A to diversify its revenue base and recapture top-line momentum.
Shareholders' funds
£4,379,100
Balance sheet as at 2025-12-31
What it does
an insurance intermediary selling personal line insurance, predominantly motor, to the general public.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1999-09-21
- Employees
- 72 (2025 accounts · was 84 in 2024)
- Registered office
- Pendeford House, Pendeford Business Park, Overstrand, Wolverhampton, United Kingdom, WV9 5AP
- Postcode
- WV9 5AP
- Capital
- 771,364 GBP
- Accounts category
- Medium
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-08-10
- Next due by
- 2027-08-24
Nature of business (SIC)
- 65120 Non-life insurance
- 66220 Activities of insurance agents and brokers
Officers 2 current · 10 resigned
Group structure 3 subsidiaries
Controlled by MERS INS LIMITED — since 2016-07-01
From persons-with-significant-control filings on the public register.
Contact details
- Website
- premiumchoice.co.uk
- Phone
- 03301274515
Premium Choice Insurance specialise in offering great, affordable solutions for non standard car insurance, convicted drivers and specialist vehicles.
Previous registered addresses 4
| Address | Changed on |
|---|---|
| PENDEFORD HOUSE PENDEFORD BUSINESS PARK, OVERSTRAND, WOLVERHAMPTON, WV9 5HA, UNITED KINGDOM | 2018-05-10 |
| 406 FORT DUNLOP, BIRMINGHAM, WEST MIDLANDS, B24 9FD | 2017-10-02 |
| SAXON HOUSE, 39 MAREFAIR, NORTHAMPTON, NORTHAMPTONSHIRE NN1 1SR | 2008-02-20 |
| LIFFORD HALL, TUNNEL LANE, KINGS NORTON, BIRMINGHAM, WEST MIDLANDS B30 3JN | 2007-06-13 |
Among its peers
Top 10%
by shareholders' funds, of 18 similar companies in WV — measured against the wider sector
The largest employer among its local peers (72 staff).
2nd oldest of its local peers, trading since 1999.
The class of 1999
43%
of the 64,736 companies incorporated in 1999 are still active today; 55% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2017-06-29
- Where
- West Midlands
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| MM89259 | West Midlands | Leasehold | 2017-06-29 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.
This company's registered activities are in financial services. If it carries on regulated business, it should appear on the FCA's Financial Services Register — the official record of authorised firms.