PROTEIN WORLD LIMITED
Company number 08232948 · Monitor this company
The annual accounts for this company are overdue.
The confirmation statement for this company is overdue.
Executive summary
Protein World Limited represents a case study in the challenges facing undercapitalised DTC brands in the UK's consolidating sports nutrition e-commerce market. Despite achieving brand awareness disproportionate to its size, the company has been in persistent financial decline since 2017, accumulating £4.1M in negative equity with a current ratio of just 0.27:1 — far below the 1.5:1 industry norm. The company's entry into liquidation reflects the inevitable consequence of sustained trading losses, creditor dependency, and an inability to compete with scale players like MyProtein and well-funded challengers like Huel, in a sector where customer acquisition costs have risen sharply and margins have compressed through supply chain inflation.
Shareholders' funds
-£4,107,677
Balance sheet as at 2022-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2012-09-28
- Registered office
- Sterling Ford, Centurion Court, 83 Camp Road, St Albans, Herts, AL1 5JN
- Postcode
- AL1 5JN
- Capital
- 100 GBP
- Accounts category
- Total Exemption Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2022-12-31
- Next due by
- 2024-09-30 Overdue
- Financial year end
- 30 December
Confirmation statement
- Last statement dated
- 2023-06-02
- Next due by
- 2024-06-16 Overdue
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 0 current · 3 resigned
Contact details
- Website
- proteinworld.com
PROTEIN WORLD IS A brand for all who want to be the hero of their journey
Previous registered addresses 4
| Address | Changed on |
|---|---|
| UNIT 470, SOUTHBANK HOUSE BLACK PRINCE ROAD, LAMBETH, LONDON, SE1 7SJ, UNITED KINGDOM | 2020-05-04 |
| UNIT G01, VOX STUDIOS 1-45 DURHAM STREET, LONDON, SE11 5JH, ENGLAND | 2018-05-03 |
| UNIT G01 VOX STUDIOS 1-45 DURHAM STREET, LONDON, SE11 5JH, ENGLAND | 2017-07-14 |
| KINGFISHER HOUSE RESTMOR WAY, HACKBRIDGE ROAD, WALLINGTON, SURREY, SM6 7AH | 2017-07-14 |
The class of 2012
21%
of the 4,880 companies in this sector incorporated in 2012 are still active today; 76% have since been dissolved.
A fact about the year, not a forecast for this company.