PUREJEWELS LTD
Company number 12298361 · Monitor this company
Executive summary
Purejewels Ltd has achieved an extraordinary growth trajectory, scaling net assets by over 900% in three years to £208k through a highly disciplined, asset-light wholesale model. However, to transition from a successful micro-entity to a scalable enterprise, the company must urgently address its key-person dependency and deploy its strong liquidity toward digital infrastructure and team expansion. The strategic imperative is clear: leverage the current balance sheet strength to build operational resilience before growth outstrips managerial capacity.
Shareholders' funds
£207,869
Balance sheet as at 2025-03-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2019-11-05
- Employees
- 1 (2025 accounts)
- Registered office
- 290-292 Green Street, Forest Gate, London, United Kingdom, E7 8LF
- Postcode
- E7 8LF
- Capital
- 100 GBP
- Accounts category
- Micro
Accounts
- Last made up to
- 2025-03-31
- Next due by
- 2026-12-31
- Financial year end
- 31 March
Confirmation statement
- Last statement dated
- 2026-08-21
- Next due by
- 2027-09-04
Nature of business (SIC)
- 46480 Wholesale of watches and jewellery
- 96090 Other service activities not elsewhere classified
Officers 1 current · 1 resigned
Data protection registration
Registered with the ICO as a data protection fee payer — ZB423673 (Tier 1), registered since 2024.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Among its peers
Top 25%
by shareholders' funds, of 54 similar companies in E
Trading since 2019.
No.7 of the largest wholesale of watches and jewellery companies in London →
Competitors London
This company ranks 7 among wholesale of watches and jewellery in London.
The class of 2019
22%
of the 391 companies in this sector incorporated in 2019 are still active today; 71% have since been dissolved.
A fact about the year, not a forecast for this company.