S247 LIMITED
Company number 06151896 · Monitor this company
Executive summary
S247 LIMITED is a mid-market online sports retailer that has recently transitioned from a PLC to a private limited company, signaling a strategic shift to reduce regulatory overhead and consolidate control under the S247 Group Limited umbrella. Operating in the fiercely competitive UK e-commerce sector, the company faces significant industry headwinds, including rising customer acquisition costs and margin compression against dominant omnichannel competitors. However, its established trading history and streamlined private group structure provide the agility required to navigate a challenging discretionary retail landscape.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2007-03-12
- Registered office
- 4 Wellington Circus, Nottingham, Notts, NG1 5AL
- Postcode
- NG1 5AL
- Capital
- 50,000 GBP
- Accounts category
- Full
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-03-12
- Next due by
- 2027-03-26
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 4 current · 8 resigned
Group structure
Controlled by S247 GROUP LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Previous company names
| Name | Date changed |
|---|---|
| S247 PLC | 2026-04-30 |
| SPORTS PLC | 2013-10-24 |
| SPORTS HEADQUARTERS PUBLIC LIMITED COMPANY | 2007-05-11 |
Among its peers
Among the oldest 25%
of 1,472 similar companies in NG, trading since 2007
The class of 2007
34%
of the 996 companies in this sector incorporated in 2007 are still active today; 62% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 2 titles
- Leasehold
- 2
- Most recent registration
- 2023-12-08
- Where
- Worcestershire (2)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| WR210109 | Worcestershire | Leasehold | 2023-12-08 | — |
| WR146215 | Worcestershire | Leasehold | 2013-04-15 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.