SARA DEVELOPMENTS LIMITED
Company number 03824560 · Monitor this company
Executive summary
Sara Developments Limited is in critical financial health, having operated with negative net assets exceeding £1 million for over a decade. While the hotel business generates revenue and shows marginal improvement in its deficit position, the company is technically insolvent with current liabilities nearly four times its current assets. The business appears to survive through related-party creditor forbearance, but this is not a sustainable long-term position. Urgent action is required to restructure debts, inject equity, and formally assess going concern viability to protect both the business and its directors from escalating insolvency risks.
Shareholders' funds
-£961,156
Balance sheet as at 2026-03-31
What it does
The principal activity of the company is operating a hotel at Princes Square in London W2
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1999-08-12
- Employees
- 20 (2026 accounts · was 18 in 2025)
- Registered office
- Princes Square Hotel, 23-25 Princes Square, London, United Kingdom, W2 4NJ
- Postcode
- W2 4NJ
- Capital
- 100 GBP
- Accounts category
- Total Exemption Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2026-03-31
- Next due by
- 2027-12-31
- Financial year end
- 31 March
Confirmation statement
- Last statement dated
- 2026-08-12
- Next due by
- 2027-08-26
Nature of business (SIC)
- 55100 Hotels and similar accommodation
Officers 4 current · 4 resigned
Previous registered addresses 1
| Address | Changed on |
|---|---|
| 24 BEDFORD ROW, LONDON, WC1R 4TQ | 2019-08-21 |
Among its peers
Among the oldest 25%
of 826 similar companies in W, trading since 1999
Competitors London
This company ranks 464 among hotels and similar accommodation in London.
The class of 1999
52%
of the 256 companies in this sector incorporated in 1999 are still active today; 46% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 3 titles
- Freehold
- 3
- Most recent registration
- 1999-10-22
- Where
- Greater London (3)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| LN169912 | Greater London | Freehold | 1999-10-22 | — |
| LN169914 | Greater London | Freehold | 1999-10-22 | — |
| LN175212 | Greater London | Freehold | 1999-10-22 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.