SELLR LTD
Company number 03895705 · Monitor this company
Executive summary
SELLR LTD has undergone a significant transformation from a distressed independent e-commerce software provider (accumulating £245k in net liabilities by 2023) to a stabilised entity within the Huboo Technologies group, returning to positive net assets of £12.6k by 2025. The company operates in an increasingly challenging segment of the UK e-commerce enablement market, where consolidation and commoditisation are squeezing smaller independent players. Its future viability now depends less on standalone competitive positioning and more on the strategic value it delivers within the Huboo ecosystem — likely as an integrated commerce layer complementing Huboo's fulfilment services. The dramatic financial recovery, lean cost structure, and group backing are positive indicators, but the company's minimal equity buffer and intense competitive pressures mean it remains a niche player rather than an emerging leader.
Shareholders' funds
£12,599
Balance sheet as at 2025-09-30
What it does
Business and domestic software development
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1999-12-16
- Employees
- 2 (2025 accounts · was 4 in 2024)
- Registered office
- 1 Queen Square, Bath, England, BA1 2HA
- Postcode
- BA1 2HA
- Capital
- 100 GBP
- Accounts category
- Total Exemption Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2025-09-30
- Next due by
- 2027-06-30
- Financial year end
- 30 September
Confirmation statement
- Last statement dated
- 2026-07-18
- Next due by
- 2027-08-01
Nature of business (SIC)
- 62012 Business and domestic software development
Officers 2 current · 5 resigned
Contact details
- Website
- romancart.co.uk
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Previous company names
| Name | Date changed |
|---|---|
| ROMANCART LIMITED | 2022-02-07 |
| ROMAN INTERACTIVE LIMITED | 2008-06-17 |
Previous registered addresses 6
| Address | Changed on |
|---|---|
| 10 LAURA PLACE, BATH, BA2 4BL | 2016-08-23 |
| THE TRAMSHED BEEHIVE YARD, WALCOT STREET, BATH, BA1 5BB | 2011-06-01 |
| C/O MOORE STEPHENS 150 ALDERSGATE STREET, LONDON, EC1A 4AB | 2011-01-24 |
| ST PAUL'S HOUSE, WARWICK LANE, LONDON, EC4M 7BP | 2010-05-26 |
| 10 CHARTERHOUSE SQUARE, LONDON, EC1M 6LQ | 2007-03-13 |
| 3 TRENT ROAD, DIDCOT, OXFORDSHIRE OX11 7QQ | 2005-10-27 |
Among its peers
Among the oldest 25%
of 435 similar companies in BA, trading since 1999
Competitors Bath
This company ranks 122 among business and domestic software development in Bath.
The class of 1999
52%
of the 653 companies in this sector incorporated in 1999 are still active today; 46% have since been dissolved.
A fact about the year, not a forecast for this company.