SMITH GLOBAL LTD

Company number 04438845 ·

Active

Executive summary

Smith Global Ltd (Mr & Mrs Smith) occupies a defensible niche as a curated luxury hotel booking platform whose strategic value has been substantially enhanced by integration into the Hyatt ecosystem, generating £18m in new channel revenue within eight months of launch. The company's primary strategic challenge is balancing the scale and distribution advantages of Hyatt ownership against the preservation of the independent curation brand that underpins its premium positioning—success in 2025 will depend on demonstrating that integration costs are transitional rather than structural, and that the World of Hyatt channel can scale to £40m+ GRT without diluting brand integrity.

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Shareholders' funds

£2,769,299

Balance sheet as at 2025-12-31

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What it does

The Company’s principal activity during the year continued to be publishing of hotel information and acting as a booking agent hotels.

The company's own description, from its latest filed accounts.

Overview

Company type
Private Limited Company
Incorporated
2002-05-15
Employees
117 (2025 accounts · was 102 in 2024)
Registered office
C/O Tmf Group 13th Floor, One Angel Court, London, United Kingdom, EC2R 7HJ
Postcode
EC2R 7HJ
Capital
252 GBP
Accounts category
Full
Charges
1 outstanding

Accounts

Last made up to
2025-12-31
Next due by
2027-09-30
Financial year end
31 December

Confirmation statement

Last statement dated
2026-09-23
Next due by
2027-10-07
View filing history →

Nature of business (SIC)

  • 58190 Other publishing activities
  • 79110 Travel agency activities

Officers 2 current · 16 resigned

Subscribers only Director
Subscribers only Appointed 2023-06-02
Subscribers only Director
Appointed 2023-06-02

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Group structure 2 subsidiaries

Controlled by Hyatt Hotels Corporation (03838478) — since 2023-07-21

From persons-with-significant-control filings on the public register.

Data protection registration

Registered with the ICO as a data protection fee payer — Z243299X (Tier 2), registered since 2010.

Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.

Previous company names

NameDate changed
SPY PUBLISHING LIMITED2013-08-01

Previous registered addresses 6

AddressChanged on
EAST HOUSE 109 SOUTH WORPLE WAY, LONDON, SW14 8TN2018-03-28
16 TALEWORTH PARK, ASHTEAD, SURREY, KT21 2NH2009-03-04
16 TALEWORTH PARK, ASHTEAD, SURREY, KT21 2NH2008-05-15
103 DITTON ROAD, SURBITON, SURREY KT6 6RJ2004-08-23
103 DITTON ROAD, SURBITON, SURREY KT6 6RJ2002-06-12
THE STUDIO, ST NICHOLAS CLOSE, ELSTREE, HERTS, WD6 3EW2002-06-11

Among its peers

Top 5%

by shareholders' funds, of 519 similar companies in EC

The largest employer among its local peers (117 staff).

Among the oldest 25% of its local peers, trading since 2002.

No.9 of the largest other publishing activities companies in London →

864 companies are registered at this postcode →

Competitors London

This company ranks 9 among other publishing activities in London.

Full league table →

The class of 2002

38%

of the 349 companies in this sector incorporated in 2002 are still active today; 59% have since been dissolved.

A fact about the year, not a forecast for this company.

Survival rates for every incorporation year →