SUPER SMART SERVICE LTD
Company number 09904577 · Monitor this company
Executive summary
Super Smart Service Ltd has undergone a remarkable financial transformation from near-insolvency in 2018-2019 to a £73.6M revenue business with £20.9M net assets, representing one of the fastest growth trajectories in the UK cross-border e-commerce fulfilment sector. Its specialist positioning—serving Asia-based merchants navigating post-Brexit UK market access and evolving VAT compliance requirements—provides a structural competitive advantage that generalist 3PLs cannot easily replicate. However, the 800 basis point gross margin compression in 2024 (from 29% to 21%), partly attributable to the Cannock fire disruption and expansion costs, requires monitoring, and the complex ownership structure involving multiple entities with overlapping control rights raises governance considerations that investors and counterparties should scrutinise.
Shareholders' funds
£24,790,193
Balance sheet as at 2025-12-31
What it does
The principal activity of the company in the year under review was that of continued to be the provision of warehousing, storage, fulfilment and last-mile logistics services for cross-border e-commerce clients and domestic retailers in the UK and EU.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2015-12-07
- Employees
- 441 (2025 accounts · was 367 in 2024)
- Registered office
- Super Smart Service 188, Watling Street, Cannock, West Midlands, England, WS11 1SL
- Postcode
- WS11 1SL
- Capital
- 5 GBP
- Accounts category
- Full
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-07-15
- Next due by
- 2027-07-29
Nature of business (SIC)
- 49410 Freight transport by road
- 52103 Operation of warehousing and storage facilities for land transport activities
- 68209 Other letting and operating of own or leased real estate
Officers 2 current
Group structure
Controlled by Goodcang Holdings Bv (78692385) — since 2020-09-28
From persons-with-significant-control filings on the public register.
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — ZB273529 (Tier 3), registered since 2021.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
2.4%
Women's median hourly pay above men's, 2025/26 · in the top quarter for parity
Contact details
- Website
- supersmartservice.co.uk
Super Smart Service.com - Ecommerce Fulfilment Solutions Super Smart Service provides global fulfilment solutions to scale your business. With over 20 warehouses worldwide occupying over 2.5 million square feet, Super Smart Service ships over 30 million orders annually. Super Smart Service also offers many value added services such as returns processing, removal orders, Amazon SFP & Vendor Central, and other Amazon services. Contact Super Smart Service today to help with your fulfilment, logistics, and storage needs.
Previous registered addresses 3
| Address | Changed on |
|---|---|
| UNIT W8 WESTPOINT MIDDLEMORE LANE WEST, ALDRIDGE, WALSALL, WS9 8BG, UNITED KINGDOM | 2020-05-27 |
| UNIT W8 WESTPOINT MIDDLEMORE LANE WEST, ALDRIDGE, WALSALL, WS9 8DT, UNITED KINGDOM | 2015-12-16 |
| UNIT W8 WESPOINT MIDDLEMORE LANE WEST, ALDRIDGE, WALSALL, WS9 8DT, UNITED KINGDOM | 2015-12-14 |
Among its peers
Top 1%
by shareholders' funds, of 508 similar companies in WS
2nd largest employer among its local peers (441 staff).
Among the oldest 25% of its local peers, trading since 2015.
No.1 of the largest freight transport by road companies in Walsall →
Competitors Walsall
This company ranks 1 among freight transport by road in Walsall.
The class of 2015
19%
of the 9,054 companies in this sector incorporated in 2015 are still active today; 71% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 21 titles
- Leasehold
- 21
- Most recent registration
- 2025-07-03
- Where
- Staffordshire (10), West Midlands (5), Worcestershire (2)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| SF707699 | Staffordshire | Leasehold | 2025-07-03 | — |
| DY590525 | Derbyshire | Leasehold | 2025-04-09 | — |
| LT559598 | Leicestershire | Leasehold | 2025-03-03 | — |
| SF700136 | Staffordshire | Leasehold | 2024-08-13 | — |
| SF699503 | Staffordshire | Leasehold | 2024-07-17 | — |
| SF686326 | Staffordshire | Leasehold | 2023-02-21 | — |
| SF686333 | Staffordshire | Leasehold | 2023-02-21 | — |
| WK522626 | Warwickshire | Leasehold | 2021-11-15 | — |
| MM160567 | West Midlands | Leasehold | 2021-10-07 | — |
| NN381291 | West Northamptonshire | Leasehold | 2021-07-27 | — |
| SF668994 | Staffordshire | Leasehold | 2021-07-19 | — |
| WR198490 | Worcestershire | Leasehold | 2021-07-19 | — |
| WR198153 | Worcestershire | Leasehold | 2021-07-01 | — |
| MM151649 | West Midlands | Leasehold | 2021-03-18 | — |
| MM151650 | West Midlands | Leasehold | 2021-03-18 | — |
| SF664542 | Staffordshire | Leasehold | 2021-02-12 | — |
| SF662405 | Staffordshire | Leasehold | 2020-10-14 | — |
| SF652302 | Staffordshire | Leasehold | 2019-09-26 | — |
| SF636726 | Staffordshire | Leasehold | 2018-05-30 | — |
| MM79116 | West Midlands | Leasehold | 2016-11-17 | — |
Showing 20 of 21.
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.