THE DREYFUSS GROUP LIMITED
Company number 00548935 · Monitor this company
The confirmation statement for this company is overdue.
Executive summary
The Dreyfuss Group Limited functions as a dormant holding vehicle for the Rotary Watches brand portfolio, with its financial position characterised by complete impairment of subsidiary investments and five consecutive years of zero profitability. While the heritage Rotary brand retains consumer recognition and parent company Citychamp Watch & Jewellery Group has provided ongoing financial support, the near-total write-down of trading investments and auditor-emphasised going concern uncertainty indicate a business in strategic stasis rather than competitive recovery. The company's position is fundamentally dependent on parental capital allocation decisions, with limited evidence of the operational investment required to compete effectively in a mid-market watch sector undergoing structural disruption from smartwatches and digital-first competitors.
Shareholders' funds
£4,894,384
Balance sheet as at 2023-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 1955-05-09
- Employees
- 0 (2023 accounts)
- Registered office
- 18 Totman Crescent, Brook Road Industrial Estate, Rayleigh, Essex, England, SS6 7UY
- Postcode
- SS6 7UY
- Capital
- 221,541 GBP
- Accounts category
- Small
- Charges
- 4 outstanding
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 30 December
Confirmation statement
- Last statement dated
- 2025-06-30
- Next due by
- 2026-07-14 Overdue
Nature of business (SIC)
- 26520 Manufacture of watches and clocks
- 46480 Wholesale of watches and jewellery
Officers 5 current · 36 resigned
Group structure 6 subsidiaries
Controlled by Citychamp Watch & Jewellery Group Limited (MC-37463) — since 2016-04-06
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — ZB172869 (Tier 1), registered since 2021.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
Previous company names
| Name | Date changed |
|---|---|
| ROTARY GROUP HOLDINGS LIMITED | 2006-10-31 |
| ROTARY WATCHES LIMITED | 2001-06-14 |
| MOISE DREYFUSS LIMITED | 1993-06-22 |
Previous registered addresses 7
| Address | Changed on |
|---|---|
| 2 FOUBERT'S PLACE, REGENT STREET, LONDON, W1F 7PA | 2018-05-21 |
| 84-86 REGENT STREET, LONDON, W1B 5RR | 2013-03-25 |
| 25 CHARLBURY GARDENS, LONDON, ESSEX, IG3 9TU | 2007-12-06 |
| 2ND FLOOR, 84/86 REGENT STREET, LONDON W1B 5RR | 2007-11-07 |
| 6-10 KIRBY ST, LONDON EC1N 8LH | 2000-07-03 |
| GISTERED OFFICE CHANGED | 1955-06-01 |
| REGISTERED OFFICE CHANGED | 1955-06-01 |
Among its peers
Top 25%
by shareholders' funds, of 47 similar companies in SS — measured against the wider sector
The oldest of its local peers, trading since 1955.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2013-12-06
- Where
- Essex
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| EX899205 | Essex | Leasehold | 2013-12-06 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.