THE ORIGINAL ALTERNATIVE LIMITED
Company number 11588999 · Monitor this company
Executive summary
The Original Alternative Limited has been strategically repositioned through parent-backed debt forgiveness, transforming from technical insolvency to a £38,100 net asset position—clear evidence that Haelan Pharmaceuticals views this retail entity as integral to its portfolio. However, the company's near-zero cash, heavy intercompany receivables concentration, and minimal independent equity create fragility beneath the improved headline numbers. The path forward requires converting group dependency into autonomous trading momentum, leveraging the pharma parent's credibility to build proprietary brand value, and urgently addressing the cash position to fund operational growth rather than relying on parent settlement cycles.
Shareholders' funds
-£42,913
Balance sheet as at 2020-12-31
What it does
The principal activity of the company continued to be that of retail and e-commerce sales.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2018-09-26
- Employees
- 5 (2025 accounts · was 6 in 2024)
- Registered office
- Barn 1 Rookery Meade Farm Beyton Road, Drinkstone, Bury St. Edmunds, England, IP30 9SS
- Postcode
- IP30 9SS
- Capital
- 1 GBP
- Accounts category
- Total Exemption Full
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2025-09-25
- Next due by
- 2026-10-09
Nature of business (SIC)
- 47290 Other retail sale of food in specialised stores
- 47910 Retail sale via mail order houses or via Internet
Officers 4 current · 3 resigned
Group structure
Controlled by HAELAN PHARMACEUTICALS LIMITED — since 2022-03-28
From persons-with-significant-control filings on the public register.
Among its peers
Among the oldest 25%
of 78 similar companies in IP, trading since 2018
Competitors Ipswich
This company ranks 46 among other retail sale of food in specialised stores in Ipswich.
The class of 2018
23%
of the 1,043 companies in this sector incorporated in 2018 are still active today; 65% have since been dissolved.
A fact about the year, not a forecast for this company.