UNDERARM SERVICES LIMITED
Company number 05637557 · Monitor this company
Executive summary
UNDERARM SERVICES LIMITED operates as a personal service vehicle within the celebrity brand management niche, demonstrating balance sheet strength (net assets of £869k) that places it in the top tier of micro-entities within its SIC classification. However, a declining net asset trajectory — falling 16% from the 2022 peak — combined with zero dividends in 2024 and an increasing director loan balance, suggests the company may be entering a harvesting phase with reduced commercial activity. The entity's monopolistic control over a unique personal brand provides structural competitive insulation, but its single-person dependency creates inherent vulnerability to any decline in the principal's marketability or commercial engagement.
Shareholders' funds
£869,343
Balance sheet as at 2024-12-31
What it does
The principal activity of the company continued to be that of marketing within the media industry.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2005-11-28
- Employees
- 1 (2024 accounts)
- Registered office
- Elsley Court, 20-22 Great Titchfield Street, London, United Kingdom, W1W 8BE
- Postcode
- W1W 8BE
- Capital
- 1 GBP
- Accounts category
- Micro
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-08-02
- Next due by
- 2027-08-16
Nature of business (SIC)
- 82990 Other business support service activities not elsewhere classified
Officers 2 current · 3 resigned
Previous registered addresses 3
| Address | Changed on |
|---|---|
| 5TH FLOOR 89 NEW BOND STREET, LONDON, W1S 1DA | 2019-06-19 |
| REGENT HOUSE, 1 PRATT MEWS, CAMDEN, LONON, NW1 0AD | 2015-06-04 |
| MARQUESS COURT, 69 SOUTHAMPTON ROW, LONDON, WC1B 4ET | 2005-12-14 |
Among its peers
Top 10%
by shareholders' funds, of 6,741 similar companies in W
Among the oldest 25% of its local peers, trading since 2005.
Competitors London
This company ranks 601 among other business support service activities not elsewhere classified in London.
The class of 2005
21%
of the 14,674 companies in this sector incorporated in 2005 are still active today; 77% have since been dissolved.
A fact about the year, not a forecast for this company.