ADDITIVE PERSONALISATION LIMITED

Executive Summary

Additive Personalisation Limited is a small, niche advertising agency operating in the dynamic UK advertising sector, with a focus on personalized marketing solutions. Its modest asset base and workforce are complemented by its significant ownership by Havas UK Limited, positioning it advantageously to leverage resources of a major industry player. Amid a competitive and rapidly evolving market, the company’s agility and group affiliation provide a solid platform for growth, although scale limitations remain a challenge compared to larger competitors.