ADDITIVE PERSONALISATION LIMITED
Executive Summary
Additive Personalisation Limited is a small, niche advertising agency operating in the dynamic UK advertising sector, with a focus on personalized marketing solutions. Its modest asset base and workforce are complemented by its significant ownership by Havas UK Limited, positioning it advantageously to leverage resources of a major industry player. Amid a competitive and rapidly evolving market, the company’s agility and group affiliation provide a solid platform for growth, although scale limitations remain a challenge compared to larger competitors.
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