BALLOONS 101 LTD

Executive Summary

BALLOONS 101 LTD is a micro-entity operating as a niche provider in the broadly defined business support services sector, with modest financial resources and a very small workforce. While its stable net asset position suggests sound financial management, the company currently operates at a scale that limits competitive impact in a sector increasingly shaped by digital transformation and demand for flexible outsourcing. Growth will depend on leveraging specialization and agility to navigate competitive pressures and evolving client expectations.

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Company Analysis

This analysis is opinion only and should not be interpreted as financial advice.

BALLOONS 101 LTD - Analysis Report

Company Number: 14187377

Analysis Date: 2025-07-29 19:00 UTC

  1. Industry Classification
    BALLOONS 101 LTD operates under SIC code 82990, which corresponds to "Other business support service activities not elsewhere classified." This sector broadly encompasses niche or ancillary support services that do not fit within conventional business support categories such as HR, facilities, or IT services. Companies in this segment tend to be small-scale, offering specialized or bespoke services to other businesses. Key characteristics include low capital intensity, reliance on human capital, and a high degree of customization.

  2. Relative Performance
    As a micro-entity, BALLOONS 101 LTD reports total net assets of approximately £11,700 as of June 2024, with a slight increase in fixed assets and a decrease in current assets compared to the previous year. The company maintains positive net current assets, indicating working capital adequacy, albeit at a modest level (£996 in 2024 down from £5,307 in 2023). The company employs an average of just one employee, consistent with micro-entity norms. Compared to typical micro businesses in business support services, these financials reflect a very small-scale operation, with limited asset base and modest liquidity. The stable net asset position shows prudent management but limited growth or scale to date.

  3. Sector Trends Impact
    The business support services sector is influenced by trends such as digital transformation, demand for flexible outsourcing solutions, and increased focus on cost efficiency in client firms. As a provider of specialized or niche support services, BALLOONS 101 LTD's growth prospects depend on its ability to adapt to evolving client needs, particularly in leveraging technology or offering tailored solutions. The trend towards remote and hybrid work models may create opportunities for innovative support services but also intensifies competition from both larger service providers and freelancers. The company’s micro scale means it must be agile and focused to capitalize on these market dynamics.

  4. Competitive Positioning
    BALLOONS 101 LTD appears to be a niche player within the broader business support services sector, operating on a very small scale with minimal staffing and asset base. This limits its competitive reach and capacity to serve larger clients compared to established SMEs or larger firms. However, its small size could confer advantages in flexibility, personalized client service, and low overhead costs. The limited financial growth and relatively low working capital may constrain investment in technology or marketing needed to scale. To strengthen its position, the company would need to differentiate through specialized expertise or strong client relationships in a niche market segment.


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