BESPOKE ELECTRICAL HOME SERVICES LIMITED

Executive Summary

Bespoke Electrical Home Services Limited occupies a niche position in the local electrical installation market with a lean, owner-led structure and improving financial health. Its key strengths lie in operational agility and growing working capital, presenting opportunities for regional expansion and service diversification. To scale effectively, the company must address capacity constraints and financial leverage while enhancing market differentiation to mitigate competitive pressures.

BESPOKE ELECTRICAL HOME SERVICES LIMITED - Analysis Report

Company Number: 12785711

Analysis Date: 2025-07-20 11:33 UTC

Strategic Evaluation of Bespoke Electrical Home Services Limited

Market Position:
Bespoke Electrical Home Services Limited operates in the UK electrical installation sector (SIC 43210) as a micro-sized private limited company, established in 2020. Positioned within a fragmented and competitive local market, the company currently serves niche or regional customers in Wales with a small team of 2 employees. Its micro status and modest asset base indicate a focused operation likely delivering personalized electrical services rather than large-scale projects.

Strategic Assets:

• Strong Control and Leadership: The company benefits from concentrated ownership and control by Mr. Steven Darren Colarusso, providing clear strategic direction and agility in decision-making.
• Positive Financial Momentum: Despite its micro scale, the business has demonstrated a notable improvement in net assets from £1,285 in FY2023 to £9,077 in FY2024, reflecting enhanced financial stability and potential reinvestment capacity.
• Working Capital Management: The net current assets increased to £23,546, showing sound short-term liquidity to support operational needs and potential small-scale growth initiatives.
• Lean Operating Model: With a small employee base, the company likely maintains low overhead costs, enabling competitive pricing and flexibility in service delivery.

Growth Opportunities:

• Geographic Expansion: Leveraging its base in Llanelli and Swansea, Bespoke Electrical Home Services can target adjacent regions in Wales or South West England, capitalizing on local reputation and word-of-mouth referrals.
• Service Diversification: Expanding service offerings beyond standard electrical installation into maintenance contracts, smart home technology integration, or energy efficiency solutions could widen revenue streams.
• Partnerships and Subcontracting: Collaborating with property developers, construction firms, or local councils could open steady project pipelines and elevate market presence.
• Digital Marketing and Online Presence: Enhancing digital footprint and customer engagement through optimized website and social media channels can attract a broader customer base, especially in residential sectors.

Strategic Risks:

• Scale Limitations: As a micro company with limited fixed assets (£5,472) and only two employees, capacity constraints may hinder the ability to take on larger or multiple simultaneous contracts, limiting revenue growth.
• Financial Leverage: The presence of significant creditors due after more than one year (£19,941) compared to net assets suggests some reliance on external financing which may constrain financial flexibility under adverse conditions.
• Market Competition: The electrical installation market is highly competitive with numerous small firms and larger players; without differentiation, the company risks price pressure and margin erosion.
• Talent Dependency: Heavy reliance on a single director and a small team poses operational risks related to knowledge concentration, succession, and service continuity.

---