GEMMA CUBITT CONSULTANCY LTD

Executive Summary

GEMMA CUBITT CONSULTANCY LTD is a micro-sized player in the UK management consultancy sector, operating with a minimal asset base and a single employee. While it benefits from agility and personalized client engagement typical of small consultancies, its declining net assets and limited financial scale position it as a niche participant rather than a sector leader. Current industry trends toward digital and ESG consulting present both opportunities and competitive challenges for this firm’s modest operational scale.

GEMMA CUBITT CONSULTANCY LTD - Analysis Report

Company Number: 13113619

Analysis Date: 2025-07-20 11:02 UTC

1. Industry Classification
   GEMMA CUBITT CONSULTANCY LTD operates primarily within the "Management consultancy activities other than financial management" sector, classified under SIC code 70229. This sector comprises firms offering advisory services to businesses to improve performance, strategy, operations, and organizational effectiveness, excluding financial management consultancy. Key characteristics include a high reliance on intellectual capital, low capital intensity, and a strong dependence on skilled personnel. The sector is typically fragmented with many micro and small-scale consultancies alongside larger, multinational firms.

2. Relative Performance
   The company is categorized as a Micro entity based on turnover, balance sheet size, and staff count, reflecting its very small scale relative to typical management consultancy firms. Its latest financial year shows total assets of approximately £38k and shareholders’ funds of £21.7k, down from £37.7k in the previous year, indicating a contraction in net equity and working capital (€28k net current assets in 2023 vs. a reduction in 2024). Fixed assets remain minimal (£10k), consistent with the low capital intensity expected in consultancy. The firm employs only one person, which is typical for micro-consultancies but places it at the lower end of the sector scale. Compared to industry benchmarks, where firms usually have higher revenues and asset bases, GEMMA CUBITT CONSULTANCY LTD operates at a very modest scale, likely serving niche or localized clients.

3. Sector Trends Impact
   The management consultancy sector in the UK has been influenced by several macro trends:

• Increasing demand for digital transformation and technology advisory services.
• Growing importance of ESG (Environmental, Social, Governance) and sustainability consulting.
• A shift toward remote consulting engagements post-pandemic, reducing overhead costs for smaller firms.
• Competitive pressure from larger consultancies leveraging global reach and diversified offerings.
  For a micro consultancy like GEMMA CUBITT, these trends present both challenges and opportunities. The firm’s small size allows agility and bespoke client service, but limits ability to scale or invest heavily in technology advisory niches. Remote working trends can reduce operational costs but also intensify competition from a wider pool of consultants.

4. Competitive Positioning
   Strengths of GEMMA CUBITT CONSULTANCY LTD include low overheads, personalized service, and flexibility typical of micro consultancies. However, its relatively small asset base and limited working capital (£28k current assets vs. £16k current liabilities in 2024) suggest limited capacity to expand or absorb financial shocks. The decline in net assets from £37.7k to £21.7k in the latest year may indicate profitability pressures or increased liabilities, which is a concern compared to sector norms where healthy working capital is essential to sustain client engagements. The company’s niche nature and presumably local client focus mean it likely competes on specialized knowledge or personal relationships rather than scale or brand strength. Unlike larger firms, it lacks diversified revenue streams and economies of scale, which can limit growth prospects but also insulates it somewhat from broader sector volatility.