BABYSTYLE UK LIMITED
Company number 03714347 · Monitor this company
Executive summary
Babystyle UK Limited's FY2025 performance reveals a business facing acute competitive and operational challenges within an increasingly polarised nursery equipment market. The 20% revenue decline—driven by a catastrophic product transition execution failure and a 44% collapse in overseas sales—significantly underperformed sector norms, while gross margins of 22.7% fall materially below the 30–40% benchmark for branded nursery goods businesses. However, the company's substantial balance sheet strength (£10.7m net assets, £5.3m cash) and minimal leverage provide meaningful strategic optionality and survival capacity that many mid-market competitors lack. The critical question is whether management can address the structural margin deficit and operational execution gaps before accumulated reserves erode, or whether the business requires a fundamental strategic pivot toward direct-to-consumer channels and international brand-building to establish a sustainable competitive position.
Shareholders' funds
£10,779,913
Balance sheet as at 2025-04-30
What it does
The principal activity of the company continued to be that of the design, manufacture, import & distribution of pushchairs, furniture, and other nursery equipment.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1999-02-16
- Employees
- 33 (2025 accounts)
- Registered office
- 36 Charles Street, Sileby, Loughborough, Leicestershire, LE12 7RJ
- Postcode
- LE12 7RJ
- Capital
- 15,000 GBP
- Accounts category
- Full
- Charges
- 2 outstanding
Accounts
- Last made up to
- 2025-04-30
- Next due by
- 2027-01-31
- Financial year end
- 30 April
Confirmation statement
- Last statement dated
- 2026-08-14
- Next due by
- 2027-08-28
Nature of business (SIC)
- 32990 Other manufacturing not elsewhere classified
- 46900 Non-specialised wholesale trade
- 71121 Engineering design activities for industrial process and production
- 74100 specialised design activities
Officers 5 current · 4 resigned
Data protection registration
Registered with the ICO as a data protection fee payer — ZA178627 (Tier 2), registered since 2016.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- babystyle.co.uk
- Phone
- 01509816444
BabyStyle works tirelessly with the very best factories and designers from around the globe to bring you both innovative and contemporary designs, along with some more traditional and classical looking designs. We have a brand philosophy of creating sensibly priced award winning products that really have the wow factor whilst never compromising on incredibly high standards of safety and control for you and your child. With our extensive range of award winning and compelling products, I am sure you will find the ideal solution for all your baby’s needs.
Previous company names
| Name | Date changed |
|---|---|
| BESSWELL LIMITED | 1999-03-08 |
Previous registered addresses 2
| Address | Changed on |
|---|---|
| 63 FOSSE WAY, SYSTON, LEICESTER, LE7 1NF | 1999-04-22 |
| 47/49 GREEN LANE, NORTHWOOD, MIDDLESEX HA6 3AE | 1999-03-05 |
Among its peers
Top 5%
by shareholders' funds, of 284 similar companies in LE
Among the biggest employers among its local peers (33 staff).
Among the oldest 25% of its local peers, trading since 1999.
No.4 of the largest other manufacturing not elsewhere classified companies in Leicester →
Competitors Leicester
-
6. DIAM UK LTD.
This company ranks 4 among other manufacturing not elsewhere classified in Leicester.
The class of 1999
47%
of the 484 companies in this sector incorporated in 1999 are still active today; 50% have since been dissolved.
A fact about the year, not a forecast for this company.