ITV BREAKFAST LIMITED
Company number 02578005 · Monitor this company
Executive summary
ITV Breakfast Limited functions as a strategic, vertically integrated production vehicle within the ITV Studios ecosystem, leveraging its heritage as the former GMTV to maintain a dominant position in the commercial breakfast television daypart. While the broader linear broadcasting sector faces secular audience decline, the live breakfast slot remains a resilient asset for ad-funded revenue and driving daily ITVX engagement. Ultimately, the company's long-term viability is intrinsically tied to the parent group's strategy, serving as a reliable, high-volume content engine rather than an independent market disruptor.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1991-01-29
- Registered office
- Itv White City, 201 Wood Lane, London, United Kingdom, W12 7RU
- Postcode
- W12 7RU
- Capital
- 2,000,000 GBP
- Accounts category
- Audit Exemption Subsidiary
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-07-17
- Next due by
- 2027-07-31
Nature of business (SIC)
- 59113 Television programme production activities
Officers 2 current · 64 resigned
Group structure
Controlled by ITV STUDIOS LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2026 (period to 2025-12-31) as part of the ITV PLC group statement — 2 years on the registry.
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Gender pay gap
0.5%
Women's median hourly pay below men's, 2025/26 · in the top quarter for parity
Contact details
- Website
- itv.com
- Phone
- 03031231113
ITVX is the UK’s freshest streaming service, with exclusive new shows, blockbuster films, live events and thousands of boxsets all in one place.
Previous company names
| Name | Date changed |
|---|---|
| GMTV LIMITED | 2010-07-09 |
| SUNRISE TELEVISION LIMITED | 1992-04-08 |
| QUAMBO LIMITED | 1991-05-01 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| THE LONDON TELEVISION CENTRE, UPPER GROUND, LONDON, SE1 9TT | 2018-06-06 |
| THE LONDON TELEVISION CENTRE, UPPER GROUND, LONDON, SE1 9LT. | 1992-01-15 |
| BROADWAY HOUSE, 5, APPOLD STREET, LONDON, EC2A 2HA. | 1991-12-11 |
| BEAUFORT HOUSE TENTH FLOOR, 15 ST. BOTOLPH STREET, LONDON, EC3A 7EE | 1991-10-14 |
| BEAUFORT HOUSE TENTH FLOOR, 15 ST. BOTOLPH STREET, LONDON, EC3A 7EE | 1991-10-14 |
Among its peers
Among the oldest 25%
of 1,301 similar companies in W, trading since 1991
The class of 1991
50%
of the 20,888 companies incorporated in 1991 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.