ITV BREAKFAST LIMITED
Company number 02578005 · Monitor this company
Executive summary
ITV Breakfast Limited functions as a strategic, vertically integrated production vehicle within the ITV Studios ecosystem, leveraging its heritage as the former GMTV to maintain a dominant position in the commercial breakfast television daypart. While the broader linear broadcasting sector faces secular audience decline, the live breakfast slot remains a resilient asset for ad-funded revenue and driving daily ITVX engagement. Ultimately, the company's long-term viability is intrinsically tied to the parent group's strategy, serving as a reliable, high-volume content engine rather than an independent market disruptor.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1991-01-29
- Registered office
- Itv White City, 201 Wood Lane, London, United Kingdom, W12 7RU
- Postcode
- W12 7RU
- Capital
- 2,000,000 GBP
- Accounts category
- Audit Exemption Subsidiary
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2024-12-31
- Next due by
- 2026-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-07-17
- Next due by
- 2027-07-31
Nature of business (SIC)
- 59113 Television programme production activities
Officers 2 current · 64 resigned
Group structure
Controlled by ITV STUDIOS LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2026 (period to 2025-12-31) as part of the ITV PLC group statement — 2 years on the registry.
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z6351731 (Tier 2), registered since 2002.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
0.5%
Women's median hourly pay below men's, 2025/26 · in the top quarter for parity
Contact details
- Website
- itv.com
- Phone
- 03031231113
ITVX is the UK’s freshest streaming service, with exclusive new shows, blockbuster films, live events and thousands of boxsets all in one place.
Previous company names
| Name | Date changed |
|---|---|
| GMTV LIMITED | 2010-07-09 |
| SUNRISE TELEVISION LIMITED | 1992-04-08 |
| QUAMBO LIMITED | 1991-05-01 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| THE LONDON TELEVISION CENTRE, UPPER GROUND, LONDON, SE1 9TT | 2018-06-06 |
| THE LONDON TELEVISION CENTRE, UPPER GROUND, LONDON, SE1 9LT. | 1992-01-15 |
| BROADWAY HOUSE, 5, APPOLD STREET, LONDON, EC2A 2HA. | 1991-12-11 |
| BEAUFORT HOUSE TENTH FLOOR, 15 ST. BOTOLPH STREET, LONDON, EC3A 7EE | 1991-10-14 |
| BEAUFORT HOUSE TENTH FLOOR, 15 ST. BOTOLPH STREET, LONDON, EC3A 7EE | 1991-10-14 |
Among its peers
Among the oldest 25%
of 1,297 similar companies in W, trading since 1991
The class of 1991
50%
of the 20,887 companies incorporated in 1991 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.