SPARK44 LIMITED
Company number 07535381 · Monitor this company
The annual accounts for this company are overdue.
The confirmation statement for this company is overdue.
Executive summary
Spark44 Limited's collapse from a £43.7M revenue agency to cessation of trade and liquidation within a single year exemplifies the existential risk inherent in the joint venture agency model. The company's below-industry operating margins (6.1% vs 8-15% norms) and low revenue per employee (£77k vs £120-150k benchmarks) indicated structural weaknesses even in profitable years. Its fate was sealed by JLR's strategic pivot toward data-driven marketing capabilities — capabilities better served by Accenture Song — demonstrating how consultancy disruption has fundamentally altered the competitive landscape for traditional creative agencies. The orderly wind-down, with assets transferring to Accenture and significant dividends distributed, suggests value extraction rather than distressed failure.
Shareholders' funds
£4,964,482
Balance sheet as at 2022-03-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2011-02-18
- Registered office
- C/O Quantuma Advisory Limited 7th Floor 20, St Andrew Street, London, EC4A 3AG
- Postcode
- EC4A 3AG
- Capital
- 1 GBP
- Accounts category
- Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2022-03-31
- Next due by
- 2024-06-30 Overdue
- Financial year end
- 30 September
Confirmation statement
- Last statement dated
- 2024-02-05
- Next due by
- 2025-02-19 Overdue
Nature of business (SIC)
- 73110 Advertising agencies
Officers 3 current · 14 resigned
Group structure
Controlled by SPARK44 (JV) LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2021 (period to 2021-03-31).
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Gender pay gap
21.7%
Women's median hourly pay below men's, 2021/22
Contact details
- Website
- http://www.spark44.co.uk
Previous registered addresses 5
| Address | Changed on |
|---|---|
| MORELANDS 5-23 OLD STREET, LONDON, EC1V 9HL | 2017-06-26 |
| MORELANDS OLD STREET, LONDON, EC1V 9HL, ENGLAND | 2015-02-23 |
| FIFTH FLOOR CRUSADER HOUSE 145-157 ST. JOHN STREET, LONDON, EC1V 4QJ | 2014-07-23 |
| GROUND FLOOR 90 LONG ACRE, COVENT GARDEN, LONDON, WC2E 9RZ | 2011-10-20 |
| ABBEY ROAD WHITLEY, COVENTRY, WARWICKSHRIE, CV3 4LF, UNITED KINGDOM | 2011-06-17 |
The class of 2011
20%
of the 1,652 companies in this sector incorporated in 2011 are still active today; 77% have since been dissolved.
A fact about the year, not a forecast for this company.