SPARK44 (JV) LIMITED
Company number 07535151 · Monitor this company
The annual accounts for this company are overdue.
Executive summary
SPARK44 (JV) Limited represents a failed experiment in the captive agency joint venture model within the UK automotive marketing sector. Despite the formidable backing of Accenture and Jaguar Land Rover, the company has entered liquidation — likely driven by Accenture's strategic pivot toward integrated capabilities via Accenture Song, JLR's broader transformation and cost rationalisation programme, and the inherent governance challenges of dual-ownership structures. The overdue accounts and Quantuma Advisory registered address confirm this is an insolvency scenario rather than a strategic wind-down, marking the end of a venture that ultimately could not compete against the integrated agency models now dominating the marketing consultancy landscape.
Overview
- Company type
- Private Limited Company
- Incorporated
- 2011-02-18
- Registered office
- C/O Quantuma Advisory Limited 7th Floor, 20 St Andrew Street, London, EC4A 3AG
- Postcode
- EC4A 3AG
- Capital
- 948 GBP
- Accounts category
- Group
Accounts
- Last made up to
- 2022-03-31
- Next due by
- 2024-06-30 Overdue
- Financial year end
- 30 September
Confirmation statement
- Last statement dated
- 2023-11-26
- Next due by
- 2024-12-10
Nature of business (SIC)
- 70229 Management consultancy activities other than financial management
Officers 5 current · 23 resigned
Group structure 1 subsidiary
Controlled by ACCENTURE (UK) LIMITED — since 2022-03-31
Controlled by JAGUAR LAND ROVER LIMITED — since 2016-04-06
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SPARK44 LIMITED Liquidation
From persons-with-significant-control filings on the public register.
The class of 2011
23%
of the 16,448 companies in this sector incorporated in 2011 are still active today; 74% have since been dissolved.
A fact about the year, not a forecast for this company.