THE WILL ASSOCIATES LTD
Company number 07118208 · Monitor this company
Executive summary
The Will Associates presents a paradoxical picture: an underlying trading business showing operational momentum (13% headcount growth, continued technology investment, stable cash generation) buried beneath a balance sheet rendered technically insolvent by the accounting consequences of its January 2025 acquisition by Honey Legal Group Limited. The £1.63M intercompany debt that dominates the liability structure reflects acquisition financing rather than trading deterioration, but it creates genuine going concern vulnerability should parent company support be withdrawn. Within the fragmented will-writing sector, the firm occupies a credible mid-market position with its technology investment and employee scale, though its competitive sustainability depends entirely on whether the capitalised development costs translate into operational differentiation sufficient to withstand digital disruption and potential regulatory tightening.
Shareholders' funds
-£1,770,943
Balance sheet as at 2026-01-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2010-01-07
- Employees
- 94 (2026 accounts · was 83 in 2025)
- Registered office
- Old Magistrates Court, Cheshire Street, Market Drayton, England, TF9 1PH
- Postcode
- TF9 1PH
- Capital
- 100 GBP
- Accounts category
- Total Exemption Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2026-01-31
- Next due by
- 2027-10-31
- Financial year end
- 31 January
Confirmation statement
- Last statement dated
- 2026-05-26
- Next due by
- 2027-06-09
Nature of business (SIC)
- 74909 Other professional, scientific and technical activities not elsewhere classified
Officers 4 current · 6 resigned
Group structure
Controlled by HONEY LEGAL GROUP LIMITED — since 2025-01-20
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — Z2084456 (Tier 1), registered since 2010.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- thewillassociates.co.uk
Previous registered addresses 2
| Address | Changed on |
|---|---|
| THE OLD MAGISTRATES COURT CHESHIRE STREET, MARKET DRAYTON, SHROPSHIRE, TF9 1PD | 2018-06-12 |
| THE STATION HOUSE STATION APPROACH, OTFORD, TN14 5QY | 2015-09-04 |
Among its peers
The largest employer
of 74 similar companies in TF, with 94 staff. Among the oldest 25% of its local peers.
Competitors Telford
This company ranks 96 among other professional, scientific and technical activities not elsewhere classified in Telford.
The class of 2010
26%
of the 6,238 companies in this sector incorporated in 2010 are still active today; 72% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Freehold
- 1
- Most recent registration
- 2015-09-22
- Where
- Shropshire
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| SL206106 | Shropshire | Freehold | 2015-09-22 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.