VSM (UK) LIMITED
Company number 03305994 · Monitor this company
Executive summary
VSM (UK) Limited occupies a defensible niche as the UK distribution arm for the Husqvarna Viking and Pfaff premium sewing machine brands, backed by substantial US private equity ownership. Its 18.2% revenue growth in 2025 signals recovery from a 2023 trough, though the exceptionally low asset turnover ratio (0.48x) and thin cash position suggest the entity functions primarily as a group subsidiary rather than an independently trading growth business. The company's competitive position rests almost entirely on brand exclusivity and corporate backing; while financially stable with growing net assets, its strategic autonomy and long-term relevance depend on the parent group's continued commitment to the distributor model rather than direct-to-consumer channel migration.
Shareholders' funds
£5,227,082
Balance sheet as at 2025-12-31
What it does
The principal activity of the company in the year under review was that of the sale of Husqvarna Viking and Pfaff branded sewing machines and accessories.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1997-01-22
- Employees
- 15 (2025 accounts · was 18 in 2024)
- Registered office
- Ravensbank House Ravensbank, Drive North Moons Moat, Redditch, Worcestershire, B98 9NA
- Postcode
- B98 9NA
- Capital
- 900,002 GBP
- Accounts category
- Medium
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2025-12-18
- Next due by
- 2027-01-01
Nature of business (SIC)
- 82990 Other business support service activities not elsewhere classified
Officers 4 current · 24 resigned
Group structure
Controlled by Platinum Equity Capital Partners Vlp (N/A) — since 2021-08-02
Controlled by Ares Capital Corporation (D07905672) — since 2018-03-15
From persons-with-significant-control filings on the public register.
Previous company names
| Name | Date changed |
|---|---|
| VIKING SEWING MACHINES LIMITED | 2002-05-14 |
| SWEDISH SEWING MACHINES LIMITED | 1998-07-03 |
| BORDERSTATE LIMITED | 1997-03-27 |
Previous registered addresses 2
| Address | Changed on |
|---|---|
| VIKING HOUSE, CHEDDAR BUSINESS PARK, WEDMORE ROAD, CHEDDAR BS27 3EB | 2004-11-11 |
| 135/137 CITY ROAD, LONDON, EC1V 1JB | 1997-04-16 |
Among its peers
Top 1%
by shareholders' funds, of 3,872 similar companies in B
Among the biggest employers among its local peers (15 staff).
Among the oldest 25% of its local peers, trading since 1997.
Competitors Birmingham
This company ranks 25 among other business support service activities not elsewhere classified in Birmingham.
The class of 1997
31%
of the 3,522 companies in this sector incorporated in 1997 are still active today; 67% have since been dissolved.
A fact about the year, not a forecast for this company.